Johnson & Johnson approached Alipes with a challenge: help explain, in a simple and engaging way, the details of executive compensation and incentives programs. Do it in more than a dozen languages. Make it relevant and relatable for a global audience of executives, from mid-level managers to the most senior leaders. And make it fun. Our approach? Create a series of animated videos that clearly explain the complexities of stock options, performance-based compensation, and other incentives programs. Make adorable but hard-working animated characters the star, and let them "play" in an invented world of charts, graphs, calculators, and, sometimes, race cars.