Memes - More than just a giggle
As a loud and proud Gen Z, memes are a large part of what I send my friends online. But the potential of memes extends beyond supplying a giggle or two. In fact, memes can be a really powerful marketing tool.
Marketing Successes and Suckers of 2019
Learn how to inform your communications strategy with the best and worst marketing campaigns in 2019 as a guide.
Cailin Cowley
Navigating Agency Life at Alipes
As the new Digital Strategy Intern, I am so excited to join the Alipes team!
The Gamification of Caffeination
Coffee companies like Starbucks and Dunkin Donuts use gamification to inspire brand loyalty, repeat visits, and more sales.
Dan Zarzycki
Alipes Takes Gold
We are so excited to announce that Alipes has been awarded the 2019 MarCom Gold Award for our recent integrated marketing campaign with the MBTA Perq Program.
Morgan Hughley
The end of stock photography?
Imagine if you could call up a style sheet for your brand, apply that to a 3D CGI scene or quick sketch, and have the perfect suite of AI generated stock photography at your fingertips.
Jason Tennis
Trust is the name in the game
Transport Layer Security (TLS) protects data while it moves from a server to your device. It is an improved version of Secure Sockets Layer (SSL). SSL is no longer used as it is not considered secure, but its name has stuck around.
The Multitasking Myth (Part 2)
How to "multitask" (from someone who can't).
Dan Zarzycki
Wild Abandon with Perfect Precision
While agency life will often demand a fast-paced working style, sometimes it's important to set aside a few more minutes to prevent typos and ensure a stronger finished product.
Morgan Hughley
When Likes Disappear
While eliminating the Like feature on social media may be a step in the right direction for everyday individual use, companies will now need to reevaluate their social media marketing plans.
Morgan Hughley