Reimagined At Work
When done right, something reimagined is almost magical. It’s not just about integrating a product with another one or allowing for internet connectivity, it’s about taking an existing solution and changing the experience that individuals have, ultimately creating a new kind of experience.
Your Next Programming Language (Part 1 of 2): The Broad Categories
The broad categories of programming languages
Snapchat: An App or a Camera?
Snapchat launched its first ever TV ad campaign to reposition the app as a camera, which begs the question: can brands redefine existing product categories?
Tomorrow Comes Today
Can we really blame a client for wanting to see their product sooner, rather than later? Using Continuous Development, we can launch faster and iterate together.
The Digital Agency is Dead. Long Live the Digital Agency.
Digital agencies are dying, but also thriving.
Useful Mac Keyboard Shortcuts for a Windows User
There’s a lot of keyboard shortcuts available to a Mac user. As a primarily Windows user, I’ve found a few shortcuts that are extremely helpful as a programmer and may be useful to you too.
Making Social Media Politics Great Again
Advertisers must now undergo a verification process before running political ads, helping to ensure election integrity and keeping foreign nationalists from interfering with election results.
Six Seconds to Advertise
Whether consumers like it or not, the six-second commercial format is here to stay.
The Alipes Team Vibe
The Alipes team structure and way of working is the most important aspect of how we deliver great solutions to clients. We thrive, believe, and deliver in team. Our norms are about outspoken creativity, inherent curiosity, and effective listening across departments.
Stumbling Upon a Twitter Vulnerability
Twitter is linking their Privacy and Terms and Conditions to a domain that looks like Twitter.com but is actually Twittier.com.
Animation Trends: The Seamless Loop
As a culture, we are really into digesting bite-sized pieces of content–the shorter the better. And if it repeats, even better.
None of Their Business
There’s an old expression about how good people staying silent is all it takes for evil to triumph. Burger King made a single video that captured the power of a modern distribution channel to spark mainstream conversation about bullying. It’s a corporation using the tools of an upstart movement to deliver a powerful message that staying silent is destructive.
From Maryland to Chicago, Alipes is Boston Strong
Boston Strong represents different meanings for different people. Five years after the Boston Marathon Bombing, Alipes reflects on what the phrase means to us.
Alipes Opinions: Our Favorite Social Networks
We ask what the favorite social network of each Alipes team member is, and why.
#DeleteFacebook – Why it Matters for Brands
Facebook is in trouble. As the social media platform deals with the fallout from the Cambridge Analytica scandal, #DeleteFacebook has gained steam, prompting many to reexamine the role that social media plays in their lives. But what does this mean for brands?
Blockchain 101: What is it and Why is it Important?
Blockchain is so much more than Bitcoin.
Don’t Wait, Learn How to Code Now
Anyone can learn how to code, but often people go about it the wrong way. As an accomplished web developer, here are my suggestions on the best ways to learn how to code.
Networking: For the Resistant Prisoner
If you’re a Resistant Prisoner like me, but you see the value of networking, rest assured that you’re not the only one. In fact, you’re already taking steps toward improving, just by reading this.
Limitations Can Drive Innovations
Limitation of the design systems of yesterday gave rise to the internet technologies of today.
A Trick to Clearly Communicate with Developers and in Teams
Help eliminate jargon, and ease communication within your team.
Audience Centric Advertising
The best digital advertising remembers who the audience is.
One Less App
People love browser plugins. There are thousands of apps available to you. It is a click and a browser restart away from making your life easier. But if you need to take screenshots, you don’t need a third-party app.
When Brands Sell Culture
Lifestyle brands, politics, and pop culture—the marketing of cultural zeitgeist.
We’re Honored to be Honored
We believe our work is the hero of our story—and we’re honored to have captured two Davey Awards, awards named for the legendary hero of small stature but big thinking.
Internet Memes: A World of Natural Selection
There’s millions of Internet memes, but only the best make it viral. Learn how the concept of natural selection comes into play in the world of memes.
Pitching Your Employer, Include the Doodles
It’s a random Tuesday and you have a new business idea. Where do you go next? What if you need to look no further than your current employer?
Glad to Meet You
Alipes, the boutique agency reinventing digital for clients large and small, announced today that it has inked new client relationships and established a presence in Chicago.
A Coming Change in Traditional Websites
Over the horizon, there is a significant change coming to your web browsing experience. A change that, once it’s pervasive, will seem necessary.
How Not to Make Friends and Influence People
What not to do when you’re trying to convince someone to work with you.
Developing as a Developer: Personal Coding Projects
Most developers hone their skills constantly, not just at work. Personal projects are an important mile marker on the road to becoming an experienced developer.
Now Hear This: 37 of the Best Podcasts for Digital Marketers
Check out 37 of the best podcasts to help you become a smarter and more informed digital marketer.