Making the recycling process as simple and convenient as possible.
Green Mattress is a mattress recycler that wanted to grow its digital presence quickly in order to reach prospective customers during a time of evolving recycling laws in the Northeast. Green Mattress sought support rethinking their brand identity, messaging strategy, and flagship website.
Alipes immersed ourselves in the world of recycling. We conducted a robust discovery session, researched the industry’s key messaging tactics, identified competitors, and established future Green Mattress brand opportunities. Using the data, we developed a premier brand presence uniquely positioned to target their desired market.
We refreshed the website to offer resources and information for the company’s B2B and B2C needs. We also provided a new logo and informational one-pager to improve Green Mattress’s branding and external communications. The result was an established brand ready to serve its new customers.
Results:
Green Mattress needed our help and needed it fast. The result was an established brand ready to serve its new customers in a matter of weeks. We conducted customer research and identified brand opportunities and the strategies formed from those outputs gave us the tools to set Green Mattress up for success. We supported the new branding and website with digital advertising to their targeted audiences and social media support.
Results
