ADI, the 75-year-old technology stalwart, needed help transforming how it engages with audiences of engineering customers, investors, and young engineering talent.

Engineers can have quite a reputation when it comes to marketing and social media. Logical, pragmatic, and critical of traditional techniques, ADI’s social media efforts were falling flat. By appealing to those engineers in a way that celebrates their own interests, like video games, science fiction, and even the Olympics, Alipes pushed the boundaries and allowed ADI to see what kind of engagement they could really have.

We worked to enhance existing internal properties to improve and streamline user experiences and clarify internal communication for all audiences. Our final approach to social media work included targeted audience engagement and increased integration of marketing channels and sales initiatives.