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YouTube Deserves a Leading Role in Your Marketing Strategy

Rosemary Poppe

Sep 8, 2025

YouTube offers our clients the benefit of scale, versatility, and conversion power in an otherwise noisy digital world. At Alipes, we see YouTube not only as a video-sharing platform, but as a powerful tool that can elevate your brand's presence, engage audiences across the funnel, and deliver measurable ROI.

A Global Platform with Active, Engaged Users

YouTube is among the most visited websites globally, with over 2.7 billion monthly active users, reaching roughly one third of all internet users worldwide.¹ But from a marketing standpoint, what sets YouTube apart isn’t solely its reach, but the fact that users are actively watching, listening to, and searching for content. YouTube ad campaigns routinely outperform traditional digital ads in both awareness and conversion, with studies finding that ads on YouTube deliver significantly higher recall, with average conversion rate across campaigns of 14.6% ²

High-Performing Ads That Deliver Results

YouTube is deeply embedded into daily routines for over 122 million users, who collectively watch more than 1 billion hours of video content per day.³ Additionally, approximately 63% of all users’ viewing time occurs on mobile devices, allowing YouTube in particular to deliver both reach and performance.⁴

Integrated into Daily Life Across Devices

YouTube’s targeting capabilities, which are powered by its parent company Google, allow for hyper-specific audience segmentation based on intent, behavior, and demographics. Brands leveraging YouTube targeting aren’t only getting views — they are getting views from the right people, at the right time, with messaging tailored to wherever they are in the customer journey.

What This Means for Brands

YouTube allows brands to tell their stories, from short-form snippets that drive awareness building, to longer-form educational or testimonial content that build credibility. Combined with GA targeting, YouTube offers our clients the opportunity to reach audiences on a global scale, driving deeper engagement, and promising higher conversion potential, which is of course, what it’s all about.

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