While agency life will often demand a fast-paced working style, sometimes it's important to set aside a few more minutes to prevent typos and ensure a stronger finished product.
While eliminating the Like feature on social media may be a step in the right direction for everyday individual use, companies will now need to reevaluate their social media marketing plans.
When immersed in client work and glued to a desk for long periods of time, it’s possible to become stuck in a pattern of delivering projects that may meet client expectations, but lack the true innovation needed to push the work to the next level. Sometimes it’s not only beneficial to step away from the office for a moment but absolutely necessary in order to refresh the mind and deliver better ideas. Conferences and tradeshows are great opportunities to leave your desk for a few days while still remaining engaged with the marketing world.
I can’t multitask. Well… neither can you.
It’s no surprise that the real conglomerate of our personal data is Google. But did you know you can download the data archive? Learn how to access your data.
Companies are relying more and more on influencers to spearhead conversations with their audiences in order to spark interest in their brands. However, in order for an influencer marketing campaign to be successful, it has to be planned out correctly.
In modern agency life, it seems impossible to take a vacation without taking work with you, but it can be done. Here’s how I did it.
As a back-end developer, it can be hard to style a web page. CSS is not very intuitive and around every corner there’s a “gotcha.” Flexbox is a fairly new CSS technology that once mastered, can be much easier to use.
There are a number of reasons you might want to start a technology meetup. In order to narrow the focus a bit, we’re going to approach this from the standpoint that you work for (or run) a company that is interested in the idea of hosting a meetup.
As a new marketing manager for a practice group within a consulting firm, I had a lot to learn. And a few of those things, I had to learn the hard way, like making an error that cost the company many tens of thousands of dollars.
When done right, something reimagined is almost magical. It’s not just about integrating a product with another one or allowing for internet connectivity, it’s about taking an existing solution and changing the experience that individuals have, ultimately creating a new kind of experience. At home it’s exciting things like Sonos and Nest. At work it’s a different kind of fun.
For example, we love our new Owl Labs tool, a video conference system (who some have nicknamed Colin P’owl). Shaped like an owl’s head with “eyes” that light up when in use, it tracks the voices in the room during a video conference. It’s a very engaging and fun way to connect with our other offices.
Prezi has also changed the way we present to clients and for new business. While this is not a new resource, it’s been a great upgrade to any other type of presentation solution. It allows for a more creative idea flow and viewer experience.
So, what’s next? What will be the new presentation tool? How will we upgrade the IdeaPaint experience? Is there an office robot delivery system in our future? Will the Owl actually get wings and hover over the conference table like a drone? Exciting possibilities! Looking forward for what’s to come.
We are recognized as a top Massachusetts Digital Marketing Agency on DesignRush