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Navigating Agency Life at Alipes

The Gamification of Caffeination

Coffee companies like Starbucks and Dunkin Donuts use gamification to inspire brand loyalty, repeat visits, and more sales.

Dan Zarzycki

Alipes Takes Gold

We are so excited to announce that Alipes has been awarded the 2019 MarCom Gold Award for our recent integrated marketing campaign with the MBTA Perq Program.

Morgan Hughley

Navigating Agency Life at Alipes

The end of stock photography?

Imagine if you could call up a style sheet for your brand, apply that to a 3D CGI scene or quick sketch, and have the perfect suite of AI generated stock photography at your fingertips.

Jason Tennis

Trust is the name in the game

Transport Layer Security (TLS) protects data while it moves from a server to your device. It is an improved version of Secure Sockets Layer (SSL). SSL is no longer used as it is not considered secure, but its name has stuck around.

Keith Koslowsky

The Multitasking Myth (Part 2)

How to "multitask" (from someone who can't).

Dan Zarzycki

Wild Abandon with Perfect Precision

While agency life will often demand a fast-paced working style, sometimes it's important to set aside a few more minutes to prevent typos and ensure a stronger finished product.

Morgan Hughley

When Likes Disappear

While eliminating the Like feature on social media may be a step in the right direction for everyday individual use, companies will now need to reevaluate their social media marketing plans.

Morgan Hughley

Boston Conferences Every Marketer Needs to Attend

When immersed in client work and glued to a desk for long periods of time, it’s possible to become stuck in a pattern of delivering projects that may meet client expectations, but lack the true innovation needed to push the work to the next level. Sometimes it’s not only beneficial to step away from the office for a moment but absolutely necessary in order to refresh the mind and deliver better ideas. Conferences and tradeshows are great opportunities to leave your desk for a few days while still remaining engaged with the marketing world.

Morgan Hughley
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