Telecommunications is always changing. Whether it’s new tech, evolving market trends, or regulatory shifts, disruption is fast, frequent, and sudden. The massive improvements to latency, speed, coverage, capacity, and density that 5G ensures easily translates into compelling use cases across every industry.
For instance:
- Real-time communication between Internet of Things (IoT) devices
- Remote product maintenance and servicing
- Off-site sales and marketing operations
- Augmented reality- and virtual reality-based customer experience
- Increased use of edge computing
With much faster connections between devices, we’ll see completely new models of self-service, where devices ‘talk’ to each other, and ultimately make the lives of your customers much easier.
Where does Salesforce come in?
Ever even heard of Communications Cloud? Well that's where the magic happens! Communications Cloud integrates with Salesforce Marketing, Sales, and Service Clouds to provide functionality specific to the communications industry. Think of it like a boosted Service Cloud that uses analytics and artificial intelligence (AI) to give personalized service to your customers. Salesforce’s Communications cloud extends the digital omnichannel capabilities of Salesforce and includes a communications data model, Configure, Price, Quote (Industries CPQ), Enterprise Product Catalog (EPC), order capture, Digital Commerce, Industries Order Management, and Contract Lifecycle Management as well as cloud-specific application suites.
Key Communication Cloud features (if any of the acronyms below scare you, just give us a call):
- Enterprise Product Catalog (EPC): Design, test, launch, and manage products and offers based on reusable components. EPC integrates with third-party product catalogs, BSS, and OSS.
- Configure, Price, Quote (CPQ): Generate accurate quotes and orders for consumer and business services. CPQ supports MACD processes, Multi-Site Quote and Order Capture, asset-based ordering (ABO), attribute-based pricing, availability, eligibility, and compatibility.
- Order Capture: Controls the selling process and generates accurate opportunities, quotes, and orders for B2B and B2C services.
- Digital Commerce: A cloud-based solution that enables high-volume browsing and configuration of product offers on self-service channels, advanced order-capture, guided selling, and the ability to manage peak traffic using elastic scaling.
- Order Management: Decompose and orchestrate fulfilling customer orders, dynamically manage inflight order revisions, provide real-time order visibility, and ensure timely service delivery. Order Management Integration enables you to configure how Industries CPQ interacts with third-party order management systems.
- Contract Lifecycle Management: Create contracts within Salesforce leveraging the data in the CRM. Contracts are digitally generated and can be emailed or faxed. Recipients can digitally sign the contract on any device and automatically return it. Signing authority is enforced automatically and the contract registers upon signature. The contract is stored in Salesforce.
- Communications data model: TM Forum SID-compliant physical data model provides support for B2B, B2C, integration with third-party BSS and OSS, Accounts, and the Salesforce Industries Communications, Media, and Energy Party Model.
We empower clients to embrace 5G as the technological breakthrough that it is - which will disrupt every facet of our lives from empowering advancements in media and entertainment, transportation and logistics to industrial manufacturing. From self-driving cars, security monitoring, smart cows, to faster connectivity, 5G's potential reach is limitless. Alipes helps your business understand the new requirements that emerge as a result, and serve as your partner in replacing our existing infrastructure, upgrading and adopting new standards, and mitigating risks.
Ready to tackle 5G in your business? Give us a shout here.