No matter the size of your business, keeping your website fresh and functional is key to staying relevant, competitive, and easy to use. If you’re wondering whether it’s time for a little website love (or a juj, as we like to say), here are a few questions to ask yourself:
Are you giving users the best experience possible?
These days, people expect websites to be fast, easy to navigate, and intuitive. If visitors can’t find what they’re looking for quickly, they’ll leave. Check your website’s analytics for high bounce rates or short time spent on site — those are clues that your user experience (UX) might need a refresh. Updating your site to smooth out user pathways and make things easier to find can improve customer satisfaction and even boost conversions.
Pro tip: Don’t forget mobile! You’d be surprised how many websites still aren’t mobile-friendly or optimized for a mobile-first world.
Are you taking full advantage of today's technology or even your other existing platforms?
The digital world moves fast. Whether it’s upgrading your content management system (CMS), adding AI-powered features, meeting new accessibility standards, or using advanced data tools, keeping your website up-to-date lets you harness the latest technologies to improve how your business works online. You also might be looking to integrate better with your other existing solutions (CRM, data sets, etc.) for a holistic view, all of which leads to improved customer outcomes.
And don’t sleep on security! Cyber threats are always evolving. If your website isn’t up to modern security standards or doesn’t have an SSL certificate, you could be putting your business — and your customers — at risk.
Does your website still reflect your current brand?
Businesses evolve, sometimes things just get stale. Maybe you’ve added new services, shifted your strategy, or revamped your branding. If your website hasn’t kept up, it might be sending the wrong message. Whether it’s freshening up the visuals or tweaking the messaging, your site should reflect where your brand is today, not where it was years ago.
If any of these questions resonate, it might be time for a little juj. Because no matter the size of your business, your website should be a living, evolving part of your digital strategy.