While agency life will often demand a fast-paced working style, sometimes it's important to set aside a few more minutes to prevent typos and ensure a stronger finished product.
While eliminating the Like feature on social media may be a step in the right direction for everyday individual use, companies will now need to reevaluate their social media marketing plans.
When immersed in client work and glued to a desk for long periods of time, it’s possible to become stuck in a pattern of delivering projects that may meet client expectations, but lack the true innovation needed to push the work to the next level. Sometimes it’s not only beneficial to step away from the office for a moment but absolutely necessary in order to refresh the mind and deliver better ideas. Conferences and tradeshows are great opportunities to leave your desk for a few days while still remaining engaged with the marketing world.
I can’t multitask. Well… neither can you.
It’s no surprise that the real conglomerate of our personal data is Google. But did you know you can download the data archive? Learn how to access your data.
Companies are relying more and more on influencers to spearhead conversations with their audiences in order to spark interest in their brands. However, in order for an influencer marketing campaign to be successful, it has to be planned out correctly.
In modern agency life, it seems impossible to take a vacation without taking work with you, but it can be done. Here’s how I did it.
As a back-end developer, it can be hard to style a web page. CSS is not very intuitive and around every corner there’s a “gotcha.” Flexbox is a fairly new CSS technology that once mastered, can be much easier to use.
There are a number of reasons you might want to start a technology meetup. In order to narrow the focus a bit, we’re going to approach this from the standpoint that you work for (or run) a company that is interested in the idea of hosting a meetup.
As a new marketing manager for a practice group within a consulting firm, I had a lot to learn. And a few of those things, I had to learn the hard way, like making an error that cost the company many tens of thousands of dollars.
While the digital marketing sphere is constantly evolving, new opportunities can slip by us if we aren’t paying attention. When immersed in client work and glued to a desk for long periods of time, it's possible to become stuck in a pattern of delivering projects that may meet client expectations, but lack the true innovation needed to push the work to the next level. Sometimes it's not only beneficial to step away from the office for a moment, but absolutely necessary in order to refresh the mind and deliver better ideas. Conferences and tradeshows are great opportunities to leave your desk for a few days while still remaining engaged with the marketing world. Attending a conference allows you the chance to reawaken your energy, build connections within your industry, and grow new ideas that can be brought to the table when tackling client work. Here’s a list of the upcoming marketing conferences taking place in Boston for the rest of 2019.
Inbound 2019, September 3-6
Inbound, HubSpot's annual marketing conference, is portrayed as more of an experience than your average conference. Inbound focuses on cultivating marketing, sales and leadership abilities by celebrating “the human side of business,” rather than focusing on the technical side of marketing. In order to do so, the event includes 250 thought-leaders, parties dedicated to networking, and nightly comedy shows where comics like Chelsea Handler will be performing. There are also many well-known keynote speakers, including Katie Couric, Janelle Monáet and Jada Pinkett Smith. Tickets range from $199 for limited access to see just the biggest speakers, all the way up to $2,199 all-access VIP tickets.
Martech East, September 16-18
Martech concentrates on the technology that marketers need to succeed in their industry. Martech wants to ensure attendees know how to select the right marketing tools for their business. The event includes workshops, speakers, and a large exhibit hall filled with the latest in marketing technology. Lectures range from topics like agile marketing to technology challenges and data privacy. Featured speakers hail from major companies like Red Hat and Deloitte. Martech also offers a range of ticket options, priced anywhere between $789 and $2,895.
International Search Summit, September 26
The International Search Summit is a more streamlined conference, focused specifically on international search marketing. Rather than holding sessions on a broad range of marketing subjects, the conference is dedicated to the best solutions for managing international websites. Speakers at the conference will share personal case studies and stories of their success. These speakers include major business leaders, from companies like Wayfair and SharkNinja. Early bird tickets are currently on sale for $249.
Marketing Vision 2019, October 14-16
This conference was created by the marketing association ITSMA. Marketing Vision is tailored specifically to B2B marketing services and also includes an awards ceremony for ITSMA members. This year’s 25th annual conference is themed “What’s Next,” with a focus on upcoming solutions in the B2B marketing sphere. The conference will include workshops and guest speakers, and the featured keynote speaker will be Andrew McAfee, a Research Scientist at the MIT Sloan School of Management. Tickets range from $1795-$2795.
Digital Transformation Conference, October 17
The third annual Digital Transformation Conference draws business leaders from all over the world. The conference consists of keynote speakers, panels, breakout sessions, an exhibit hall and networking events – all centered around upcoming digital technology that will transform the marketing industry and other businesses worldwide. Currently, tickets are $249 for the early bird rate, though this price will increase closer to the event.
Digital Summit, October 21-22
This digital marketing conference draws over 1,000 attendees and boasts some huge speakers, including representatives from Marvel, Nike, Facebook, Microsoft and Wired Magazine. Attendees can take part in over 45 sessions dedicated to digital marketing trends and practices, tackling subjects like SEO, email marketing and storytelling. The Digital Summit also claims that at a $295 fee for a basic entry ticket, it’s one of the more affordable digital marketing conferences to attend, especially for the amount of big-named thought leaders on the list to speak.
Massachusetts Marketing Summit, December 5
The Massachusetts Marketing Summit was created for Boston-based senior-level executives and marketing strategists looking to share their industry ideas. The main focus of the summit will be the networking and social hours, including a special cocktail party. There will also be seven guest panels, and the main speaker of the day will be Tony Weisman, Chief Marketing Officer of Dunkins. Tickets to the conference are $150.