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From Political Campaigns to Business Success: Alipes’ Journey

Torrey Fazen
Jun 28, 2024

At Alipes, our mission is clear: educate, motivate, and activate audiences to drive business success for our clients. Our journey began in 2003, supporting political campaigns like Deval Patrick’s gubernatorial race and the early digital strategy work for then-junior senator Barack Obama. These experiences taught us invaluable lessons in grassroots engagement, customized approaches, and the importance of identifying core business objectives.

Transitioning from the political arena to serving B2B and B2C clients, we’ve carried forward the same campaign mindset. Our focus remains on moving audiences to take action, whether it’s building a new brand footprint, crafting compelling messages, strategizing media plans, or developing dynamic websites.

Operating in an agile environment, we prioritize flexibility, transparent communication, and iterative processes. These foundational elements—alongside our creativity and transparency—are what our clients value most.

Discover more about our approach and how we drive audience engagement at alipes.com.