A membership-based organization whose members are the CEOs of the Fortune 200, Business Roundtable (BRT) needed to tell its story in an entirely new way.
BRT influences policy at the highest levels of legislative and executive-brand decision making - its audiences include Congress and Hill influencers, the administration, and business leaders across the U.S. We created an entirely new platform that allows for a highly customized user experience and almost infinite flexibility in deploying targeted content.
Alipes conducted both primary and secondary research for this engagement, including extensive discovery sessions with more than two dozen client stakeholders. Using this research, we developed foundational documents for a brand refresh and website creation, including analysis of priorities and mapping of audience needs to technical specifications and content strategy.
The engagement is a multi-year, multi-phased overhaul of the entire BRT brand, digital presence, and messaging strategy. Specifically, we are: