Blue Harvest, a fishing company based in New Bedford, came to Alipes for two specific needs, a brand identity—from a logo and typography to photography, custom videos, and a complete website, that could grow with them in the future as they consider direct-to-consumer sales.
The company, whose lean marketing team needed a full-service agency partner, also called on Alipes to develop a paid and earned media strategy, design highly targeted B2B advertising, develop a new line of B2C packaging, and deliver an editorial calendar and marketing/PR plan.
Diving deep into research on the fishing industry and Blue Harvest competitors, Alipes created a brand messaging strategy focused on competitive differentiation. Currently, Blue Harvest is focused on a B2B audience: the company sells directly to retailers, including grocery chains, restaurants, and warehouse clubs.
With this in mind, we built a complete messaging framework, brand identity, and a website that appeals to all audiences while helping the company position for B2C success in the future. We designed a logo, color palette, and typography that reflect the company’s ocean-going heritage, commitment to sustainability, and modern approach to fishing that resonates with both end consumers and existing customers.
As a result of our partnership, Blue Harvest had a successful debut in March 2017, at a major trade show for which Alipes designed the collateral, booth graphics, and advertising campaign. Feedback from customers, competitors, and members of the trade press has been overwhelmingly positive—not only did the editor of the industry’s leading publication write a personal note of congratulations to the CEO, but the head of marketing also had to stop people from trying to steal beautiful new Blue Harvest packaging samples from the show.
Blue Harvest also approached Alipes in 2018, following a change in leadership, and re-engaged us in a website and collateral update. Our work is ongoing.