In modern agency life, it seems impossible to take a vacation without taking work with you, but it can be done. Here’s how I did it.
As a back-end developer, it can be hard to style a web page. CSS is not very intuitive and around every corner there’s a “gotcha.” Flexbox is a fairly new CSS technology that once mastered, can be much easier to use.
There are a number of reasons you might want to start a technology meetup. In order to narrow the focus a bit, we’re going to approach this from the standpoint that you work for (or run) a company that is interested in the idea of hosting a meetup.
As a new marketing manager for a practice group within a consulting firm, I had a lot to learn. And a few of those things, I had to learn the hard way, like making an error that cost the company many tens of thousands of dollars.
When done right, something reimagined is almost magical. It’s not just about integrating a product with another one or allowing for internet connectivity, it’s about taking an existing solution and changing the experience that individuals have, ultimately creating a new kind of experience.
Snapchat launched its first ever TV ad campaign to reposition the app as a camera, which begs the question
The coming wave of digital de-specialization.
The coming wave of digital de-specialization.
People often ask “what is the best programming language” to the reply “depends on what you’re doing” – an answer which is paradoxically as true as it is unhelpful.
Your uncle will probably never stop posting about his crazy conspiracy theories, but at least now you can rest assured that you won’t be bombarded with sponsored content from illegitimate advertisers.
Whether consumers like it or not, the six second commercial format is here to stay.
There’s a lot of keyboard shortcuts available to a Mac user. As a primarily Windows user, I’ve found a few shortcuts that are extremely helpful as a programmer and may be useful to you too.
When you think of the word “loop,” different definitions might come to mind. You might think of a simple circle, or a rope that’s made into a circle. Maybe it’s a pattern you make while driving, or something else entirely.
The Alipes team structure and way of working is the most important aspect of how we deliver great solutions to clients. We thrive, believe, and deliver in team. Our norms are about outspoken creativity, inherent curiosity, and effective listening across departments.
Boston Strong represents different meanings for different people. Five years after the Boston Marathon Bombing, Alipes reflects on what it means to us.
There’s an old expression about how good people staying silent is all it takes for evil to triumph. Burger King made a single video that captured the power of a modern distribution channel to spark mainstream conversation about bullying. It’s a corporation using the tools of an upstart movement to deliver a powerful message that staying silent is destructive.
We polled the majority of Alipians and asked them what their favorite social networks were, and why. Most results fell within the big four (Facebook, Twitter, Instagram, and LinkedIn) but the most interesting thing about the results were the reasons why folks preferred their favorite social network.
The first in a series of posts covering the Blockchain, key players, trends and how the technology can be applied to a variety of industries, including digital media and marketing.
Facebook is in trouble. As the social media platform deals with the fallout from the Cambridge Analytica scandal, #DeleteFacebook has gained steam, prompting many to reexamine the role that social media plays in their lives. But what does this mean for brands?
Anyone can learn how to code, but often people go about it the wrong way. As an accomplished web developer, here are my suggestions on the best ways to learn how to code.
Limitation of the design systems of yesterday gave rise to the internet technologies of today.
If you’re a Resistant Prisoner like me, but you see the value of networking, rest assured that you’re not the only one. In fact, you’re already taking steps toward improving, just by reading this.
Communication is key, and software development is no exception. Anyone who has worked with developers knows how tricky communication can be, whether they are talking about bugs, new features or even layout.
The best digital advertising remembers who the audience is.
Advertising is an unavoidable part of life for most people. It’s been with us since we were born, surrounding us on TV, magazines, and billboards—burrowing into our memories. Speaking as an American thirty-something who remembers a time before the internet, ads have always been around.
We believe our work is the hero of our story—and we’re honored to have captured two Davey Awards, awards named for the legendary hero of small stature and big thinking.
There’s millions of Internet memes, but only the best make it viral. Learn how the concept of natural selection comes into play in the world of memes.
Alipes, the boutique agency reinventing digital for clients large and small, announced today that it has inked new client relationships and established a presence in Chicago.
It’s a random Tuesday and you have a new business idea. It’s just that, an idea. It needs to be fleshed out, nurtured, developed, but it’s a place to start and you are getting excited about the possibilities. Where do you go next? To friends and family for advice? To your business mentor for a brainstorm? What if the next step is even easier, what if you need to look no further than your current employer?
Over the horizon, there is a significant change coming to your web browsing experience. A change that, once it’s pervasive, will seem necessary.
Influencing the people right next to you may be even harder than trying to capture the attention of someone with 500,000 followers. Here’s why.
There are so many solutions that developers accumulate over their careers. Each one of these solutions can be abstracted and potentially applied to a number of situations. The more solutions a developer has come across, the more solutions they have available to them when they encounter a particularly tough problem.
Check out 37 of the best podcasts to help you become a smarter and more informed digital marketer.
People often ask “what is the best programming language” to the reply “depends on what you’re doing” – an answer which is paradoxically as true as it is unhelpful. This article is intended as the first of three for a comparison of all the major, common, and modern programming languages. It’s not meant to be exhaustive or extremely technical – it’s meant to be helpful! It’s meant to give you enough of a background to know the mindset and major goals of each of these languages. The languages included are based on the Stack Overflow 2017 Developer Survey.
A breakdown language-by-language will be available in part two – soon!
In the 1980s the C language was probably the biggest advancement in programming. It’s still the benchmark by which all other languages are measured, especially when it comes to speed. This is because you can write low-level C in a way that you know almost exactly what computer instructions it will execute. C is effectively a reasonable alternative to writing machine code. In fact, many languages compile into some form of C code instead of going directly to assembly/binary (the language of your computer processor). On top of that, C compilers make dozens of optimizations to further improve speed. But with great power comes great responsibility. In C (and C++/Objective-C) the programmer must manually manage memory (e.g. delete variables), and this is the source of many bugs. Languages like Java and more recently Rust were fueled by an effort to avoid these common, pesky memory bugs.
Unlike the previous two categories, this family of language isn’t related by syntax. Syntactically, Java very closely resembles C/C++. Java is one of the most sought after languages because it was popular in large enterprise software systems. Unlike C/C++, you don’t have to deal with memory management, it runs on any operating system and a crashing Java program won’t bring down your whole computer or server. That’s because it runs in a Java Virtual Machine (JVM) which provides some security guarantees while remaining relatively fast. It also means any Java program can run on any OS with the same code.
The languages in this category run on the JVM as well and most are typically seen as improvements over Java -- with Kotlin and Groovy staying closer to Java’s imperative roots, and languages like Scala and Clojure taking a different, more functional, math-based approach borrowing from languages more commonly used in academia. All these languages can still interface with older Java programs and therefore have tons of libraries, as well as compatibility with legacy Java code.
LISP, like functional programming, evolved from a theoretical alternative to Turing Machine. It was invented by John McCarthy in 1958. It was just a simple theoretical language at first, loved by academia, but it was way ahead of its time. It introduced many high-level concepts that we use today.
Its power comes from how it elegantly supports meta-programming (programs that modify themselves). It can do a lot in just a short amount of code. This makes it both extremely powerful but sometimes harder to reason about (bad LISP code can be very confusing to read and understand). It’s truly a shame it does not get used more, people are often simply adverse to its syntax. Clojure is the most popular variant used in production systems today.