Our blog

How to Go Off the Grid for Two Weeks. For Real.

In modern agency life, it seems impossible to take a vacation without taking work with you, but it can be done. Here’s how I did it.

Meghan Gardner


As a back-end developer, it can be hard to style a web page. CSS is not very intuitive and around every corner there’s a “gotcha.” Flexbox is a fairly new CSS technology that once mastered, can be much easier to use.

Dan Sudenfield

How to (Successfully) Lead Your First Tech Meetup

There are a number of reasons you might want to start a technology meetup. In order to narrow the focus a bit, we’re going to approach this from the standpoint that you work for (or run) a company that is interested in the idea of hosting a meetup.

Brendan Butts

How Do You Fix a $75,000 Mistake?

As a new marketing manager for a practice group within a consulting firm, I had a lot to learn. And a few of those things, I had to learn the hard way, like making an error that cost the company many tens of thousands of dollars.

Meghan Gardner

Reimagined At Work

When done right, something reimagined is almost magical. It’s not just about integrating a product with another one or allowing for internet connectivity, it’s about taking an existing solution and changing the experience that individuals have, ultimately creating a new kind of experience.

Torrey Fazen


Snapchat launched its first ever TV ad campaign to reposition the app as a camera, which begs the question

Kayla King

The Digital Agency is Dead. Long Live the Digital Agency.

The coming wave of digital de-specialization.

Colin Alsheimer

Tomorrow Comes Today

The coming wave of digital de-specialization.

Dan Zarzycki

Your Next Programming Language (Part 1 of 2)

People often ask “what is the best programming language” to the reply “depends on what you’re doing” – an answer which is paradoxically as true as it is unhelpful.

Ryan Taylor

Making Social Media Politics Great Again

Your uncle will probably never stop posting about his crazy conspiracy theories, but at least now you can rest assured that you won’t be bombarded with sponsored content from illegitimate advertisers.

Nasreen Salem

Six Seconds to Advertise

Whether consumers like it or not, the six second commercial format is here to stay.

Dustin McCormick

Useful Mac Keyboard Shortcuts for a Windows User

There’s a lot of keyboard shortcuts available to a Mac user. As a primarily Windows user, I’ve found a few shortcuts that are extremely helpful as a programmer and may be useful to you too.

Sonya Chen

Animation Trends

When you think of the word “loop,” different definitions might come to mind. You might think of a simple circle, or a rope that’s made into a circle. Maybe it’s a pattern you make while driving, or something else entirely.

Michael Callahan

Stumbling Upon a Twitter Vulnerability

Reading privacy policies on websites and other legal documents are important. I have read Twitter’s privacy policy before but I wanted to make sure nothing had changed. GDPR was coming and seeing how they structured their page and spelled out the details seemed interesting. Starting on help.twitter.com, I went right to the footer. Mouse over the Privacy link and NO click. It looked funny.

Keith Koslowsky

The Alipes Team Vibe

The Alipes team structure and way of working is the most important aspect of how we deliver great solutions to clients. We thrive, believe, and deliver in team. Our norms are about outspoken creativity, inherent curiosity, and effective listening across departments.

Torrey Fazen

From Maryland to Chicago, Alipes is Boston Strong

Boston Strong represents different meanings for different people. Five years after the Boston Marathon Bombing, Alipes reflects on what it means to us.

Kayla King

None of Their Business

There’s an old expression about how good people staying silent is all it takes for evil to triumph. Burger King made a single video that captured the power of a modern distribution channel to spark mainstream conversation about bullying. It’s a corporation using the tools of an upstart movement to deliver a powerful message that staying silent is destructive.

Meghan Gardner

Alipes Opinions

We polled the majority of Alipians and asked them what their favorite social networks were, and why. Most results fell within the big four (Facebook, Twitter, Instagram, and LinkedIn) but the most interesting thing about the results were the reasons why folks preferred their favorite social network.

Brendan Butts

Blockchain 101

The first in a series of posts covering the Blockchain, key players, trends and how the technology can be applied to a variety of industries, including digital media and marketing.

Colin Alsheimer

#DeleteFacebook – Why it Matters for Brands

Facebook is in trouble. As the social media platform deals with the fallout from the Cambridge Analytica scandal, #DeleteFacebook has gained steam, prompting many to reexamine the role that social media plays in their lives. But what does this mean for brands?

Colin Alsheimer

Don’t Wait, Learn How to Code Now

Anyone can learn how to code, but often people go about it the wrong way. As an accomplished web developer, here are my suggestions on the best ways to learn how to code.

Dan Sudenfield

Limitations Can Drive Innovations

Limitation of the design systems of yesterday gave rise to the internet technologies of today.

Jason Tennis


If you’re a Resistant Prisoner like me, but you see the value of networking, rest assured that you’re not the only one. In fact, you’re already taking steps toward improving, just by reading this.

Sonya Chen

A Trick to Clearly Communicate with Developers and in Teams

Communication is key, and software development is no exception. Anyone who has worked with developers knows how tricky communication can be, whether they are talking about bugs, new features or even layout.

Ryan Taylor

Audience Centric Advertising

The best digital advertising remembers who the audience is.

Michael Callahan

One Less App

However, how do you know if program that you just put on your computer is safe? It may be sending information about you out to an unsafe location. The developer may tell you they are collecting this information in their privacy policy. Although, I’m willing to bet you haven’t actually read the privacy policy. Go ahead, admit it.

Keith Koslowsky

When Brands Sell Culture

Advertising is an unavoidable part of life for most people. It’s been with us since we were born, surrounding us on TV, magazines, and billboards—burrowing into our memories. Speaking as an American thirty-something who remembers a time before the internet, ads have always been around.

Dustin McCormick

We’re Honored to be Honored

We believe our work is the hero of our story—and we’re honored to have captured two Davey Awards, awards named for the legendary hero of small stature and big thinking.

Meghan Gardner

Internet Memes

There’s millions of Internet memes, but only the best make it viral. Learn how the concept of natural selection comes into play in the world of memes.

Kayla King

Glad to Meet You

Alipes, the boutique agency reinventing digital for clients large and small, announced today that it has inked new client relationships and established a presence in Chicago.

Meghan Gardner

Pitching Your Employer, Include the Doodles

It’s a random Tuesday and you have a new business idea. It’s just that, an idea. It needs to be fleshed out, nurtured, developed, but it’s a place to start and you are getting excited about the possibilities. Where do you go next? To friends and family for advice? To your business mentor for a brainstorm? What if the next step is even easier, what if you need to look no further than your current employer?

Torrey Fazen

A Coming Change in Traditional Websites

Over the horizon, there is a significant change coming to your web browsing experience. A change that, once it’s pervasive, will seem necessary.

Nathan Lamont

How Not to Make Friends and Influence People

Influencing the people right next to you may be even harder than trying to capture the attention of someone with 500,000 followers. Here’s why.

Meghan Gardner

Developing as a Developer

There are so many solutions that developers accumulate over their careers. Each one of these solutions can be abstracted and potentially applied to a number of situations. The more solutions a developer has come across, the more solutions they have available to them when they encounter a particularly tough problem.

Brendan Butts

Now Hear This

Check out 37 of the best podcasts to help you become a smarter and more informed digital marketer.

Colin Alsheimer

Your Next Programming Language (Part 1 of 2)

People often ask “what is the best programming language” to the reply “depends on what you’re doing” – an answer which is paradoxically as true as it is unhelpful. This article is intended as the first of three for a comparison of all the major, common, and modern programming languages. It’s not meant to be exhaustive or extremely technical – it’s meant to be helpful! It’s meant to give you enough of a background to know the mindset and major goals of each of these languages. The languages included are based on the Stack Overflow 2017 Developer Survey.

A breakdown language-by-language will be available in part two – soon!

C-Family of Languages

  • C++
  • C#
  • Objective-C
  • Go
  • Java
  • Python

In the 1980s the C language was probably the biggest advancement in programming. It’s still the benchmark by which all other languages are measured, especially when it comes to speed. This is because you can write low-level C in a way that you know almost exactly what computer instructions it will execute. C is effectively a reasonable alternative to writing machine code. In fact, many languages compile into some form of C code instead of going directly to assembly/binary (the language of your computer processor). On top of that, C compilers make dozens of optimizations to further improve speed. But with great power comes great responsibility. In C (and C++/Objective-C) the programmer must manually manage memory (e.g. delete variables), and this is the source of many bugs. Languages like Java and more recently Rust were fueled by an effort to avoid these common, pesky memory bugs.

Pascal-like Languages

  • Pascal
  • Modula
  • Delphi
  • Go
  • Python
  • Nim
  • Lua
  • JavaScript
  • Ruby
  • Swift

Pascal was popular in education because it’s simple and easy. It’s imperative and procedural like C, but without confusing memory management and usually without compiling. Pascal’s simplicity influenced many other languages, notably JavaScript and Python -- two of the most popular languages today. This family contains some of the easiest languages to dive right into, and once you’ve learned one you may find it not difficult than the C-like languages. However this simplicity comes at a price, and they are often a bit slower than C.

JVM Languages

  • Java
  • Scala
  • Kotlin
  • Groovy
  • Clojure

Unlike the previous two categories, this family of language isn’t related by syntax. Syntactically, Java very closely resembles C/C++. Java is one of the most sought after languages because it was popular in large enterprise software systems. Unlike C/C++, you don’t have to deal with memory management, it runs on any operating system and a crashing Java program won’t bring down your whole computer or server. That’s because it runs in a Java Virtual Machine (JVM) which provides some security guarantees while remaining relatively fast. It also means any Java program can run on any OS with the same code.

The languages in this category run on the JVM as well and most are typically seen as improvements over Java -- with Kotlin and Groovy staying closer to Java’s imperative roots, and languages like Scala and Clojure taking a different, more functional, math-based approach borrowing from languages more commonly used in academia. All these languages can still interface with older Java programs and therefore have tons of libraries, as well as compatibility with legacy Java code.


  • Clojure
  • S (predecessor to R)
  • Scheme
  • Racket

LISP, like functional programming, evolved from a theoretical alternative to Turing Machine. It was invented by John McCarthy in 1958. It was just a simple theoretical language at first, loved by academia, but it was way ahead of its time. It introduced many high-level concepts that we use today.

Its power comes from how it elegantly supports meta-programming (programs that modify themselves). It can do a lot in just a short amount of code. This makes it both extremely powerful but sometimes harder to reason about (bad LISP code can be very confusing to read and understand). It’s truly a shame it does not get used more, people are often simply adverse to its syntax. Clojure is the most popular variant used in production systems today.

Functional Languages

  • F#
  • Haskell
  • OCaml
  • Elm
  • Erlang
  • Elixir
  • Rust
  • Scala

Like LISP, functional programming languages have a separate set of theoretical roots. Way before computers, when Turing invented the idea of procedural code (step-by-step instructions like C and Pascal), Alonzo Church invented lambda calculus -- something more akin to algebra (and no, not calculus). It was later shown that these two approaches were two different ways of writing the same thing, and equally powerful. Functional programming is a blessing when it comes to data manipulation and the ability to reason about code, particularly code correctness. Most purely functional languages use something called static typing that prevents the programmer from making certain types of runtime errors. However for a long time, these functional languages haven’t been as good at things like complex error handling, and highly speed-critical and memory-critical tasks making them less popular than C. That said, most of the innovations in newer languages come directly from functional programming. You add functional programming and static typing to C/C++ and you get Rust, add it to Java and you get Scala, add it to JavaScript and you get Elm, it’s also the backbone of distributed languages like Elixir/Erlang.

navigate_before navigate_next
Home Approach Focus Case Studies People Careers Blog Contact