While agency life will often demand a fast-paced working style, sometimes it's important to set aside a few more minutes to prevent typos and ensure a stronger finished product.
While eliminating the Like feature on social media may be a step in the right direction for everyday individual use, companies will now need to reevaluate their social media marketing plans.
When immersed in client work and glued to a desk for long periods of time, it’s possible to become stuck in a pattern of delivering projects that may meet client expectations, but lack the true innovation needed to push the work to the next level. Sometimes it’s not only beneficial to step away from the office for a moment but absolutely necessary in order to refresh the mind and deliver better ideas. Conferences and tradeshows are great opportunities to leave your desk for a few days while still remaining engaged with the marketing world.
I can’t multitask. Well… neither can you.
It’s no surprise that the real conglomerate of our personal data is Google. But did you know you can download the data archive? Learn how to access your data.
Companies are relying more and more on influencers to spearhead conversations with their audiences in order to spark interest in their brands. However, in order for an influencer marketing campaign to be successful, it has to be planned out correctly.
In modern agency life, it seems impossible to take a vacation without taking work with you, but it can be done. Here’s how I did it.
As a back-end developer, it can be hard to style a web page. CSS is not very intuitive and around every corner there’s a “gotcha.” Flexbox is a fairly new CSS technology that once mastered, can be much easier to use.
There are a number of reasons you might want to start a technology meetup. In order to narrow the focus a bit, we’re going to approach this from the standpoint that you work for (or run) a company that is interested in the idea of hosting a meetup.
As a new marketing manager for a practice group within a consulting firm, I had a lot to learn. And a few of those things, I had to learn the hard way, like making an error that cost the company many tens of thousands of dollars.
People often ask “what is the best programming language” to the reply “depends on what you’re doing” – an answer which is paradoxically as true as it is unhelpful. This article is intended as the first of three for a comparison of all the major, common, and modern programming languages. It’s not meant to be exhaustive or extremely technical – it’s meant to be helpful! It’s meant to give you enough of a background to know the mindset and major goals of each of these languages. The languages included are based on the Stack Overflow 2017 Developer Survey.
A breakdown language-by-language will be available in part two – soon!
In the 1980s the C language was probably the biggest advancement in programming. It’s still the benchmark by which all other languages are measured, especially when it comes to speed. This is because you can write low-level C in a way that you know almost exactly what computer instructions it will execute. C is effectively a reasonable alternative to writing machine code. In fact, many languages compile into some form of C code instead of going directly to assembly/binary (the language of your computer processor). On top of that, C compilers make dozens of optimizations to further improve speed. But with great power comes great responsibility. In C (and C++/Objective-C) the programmer must manually manage memory (e.g. delete variables), and this is the source of many bugs. Languages like Java and more recently Rust were fueled by an effort to avoid these common, pesky memory bugs.
Unlike the previous two categories, this family of language isn’t related by syntax. Syntactically, Java very closely resembles C/C++. Java is one of the most sought after languages because it was popular in large enterprise software systems. Unlike C/C++, you don’t have to deal with memory management, it runs on any operating system and a crashing Java program won’t bring down your whole computer or server. That’s because it runs in a Java Virtual Machine (JVM) which provides some security guarantees while remaining relatively fast. It also means any Java program can run on any OS with the same code.
The languages in this category run on the JVM as well and most are typically seen as improvements over Java -- with Kotlin and Groovy staying closer to Java’s imperative roots, and languages like Scala and Clojure taking a different, more functional, math-based approach borrowing from languages more commonly used in academia. All these languages can still interface with older Java programs and therefore have tons of libraries, as well as compatibility with legacy Java code.
LISP, like functional programming, evolved from a theoretical alternative to Turing Machine. It was invented by John McCarthy in 1958. It was just a simple theoretical language at first, loved by academia, but it was way ahead of its time. It introduced many high-level concepts that we use today.
Its power comes from how it elegantly supports meta-programming (programs that modify themselves). It can do a lot in just a short amount of code. This makes it both extremely powerful but sometimes harder to reason about (bad LISP code can be very confusing to read and understand). It’s truly a shame it does not get used more, people are often simply adverse to its syntax. Clojure is the most popular variant used in production systems today.