In modern agency life, it seems impossible to take a vacation without taking work with you, but it can be done. Here’s how I did it.
As a back-end developer, it can be hard to style a web page. CSS is not very intuitive and around every corner there’s a “gotcha.” Flexbox is a fairly new CSS technology that once mastered, can be much easier to use.
There are a number of reasons you might want to start a technology meetup. In order to narrow the focus a bit, we’re going to approach this from the standpoint that you work for (or run) a company that is interested in the idea of hosting a meetup.
As a new marketing manager for a practice group within a consulting firm, I had a lot to learn. And a few of those things, I had to learn the hard way, like making an error that cost the company many tens of thousands of dollars.
When done right, something reimagined is almost magical. It’s not just about integrating a product with another one or allowing for internet connectivity, it’s about taking an existing solution and changing the experience that individuals have, ultimately creating a new kind of experience.
Snapchat launched its first ever TV ad campaign to reposition the app as a camera, which begs the question
The coming wave of digital de-specialization.
The coming wave of digital de-specialization.
People often ask “what is the best programming language” to the reply “depends on what you’re doing” – an answer which is paradoxically as true as it is unhelpful.
Your uncle will probably never stop posting about his crazy conspiracy theories, but at least now you can rest assured that you won’t be bombarded with sponsored content from illegitimate advertisers.
Whether consumers like it or not, the six second commercial format is here to stay.
There’s a lot of keyboard shortcuts available to a Mac user. As a primarily Windows user, I’ve found a few shortcuts that are extremely helpful as a programmer and may be useful to you too.
When you think of the word “loop,” different definitions might come to mind. You might think of a simple circle, or a rope that’s made into a circle. Maybe it’s a pattern you make while driving, or something else entirely.
The Alipes team structure and way of working is the most important aspect of how we deliver great solutions to clients. We thrive, believe, and deliver in team. Our norms are about outspoken creativity, inherent curiosity, and effective listening across departments.
Boston Strong represents different meanings for different people. Five years after the Boston Marathon Bombing, Alipes reflects on what it means to us.
There’s an old expression about how good people staying silent is all it takes for evil to triumph. Burger King made a single video that captured the power of a modern distribution channel to spark mainstream conversation about bullying. It’s a corporation using the tools of an upstart movement to deliver a powerful message that staying silent is destructive.
We polled the majority of Alipians and asked them what their favorite social networks were, and why. Most results fell within the big four (Facebook, Twitter, Instagram, and LinkedIn) but the most interesting thing about the results were the reasons why folks preferred their favorite social network.
The first in a series of posts covering the Blockchain, key players, trends and how the technology can be applied to a variety of industries, including digital media and marketing.
Facebook is in trouble. As the social media platform deals with the fallout from the Cambridge Analytica scandal, #DeleteFacebook has gained steam, prompting many to reexamine the role that social media plays in their lives. But what does this mean for brands?
Anyone can learn how to code, but often people go about it the wrong way. As an accomplished web developer, here are my suggestions on the best ways to learn how to code.
Limitation of the design systems of yesterday gave rise to the internet technologies of today.
If you’re a Resistant Prisoner like me, but you see the value of networking, rest assured that you’re not the only one. In fact, you’re already taking steps toward improving, just by reading this.
Communication is key, and software development is no exception. Anyone who has worked with developers knows how tricky communication can be, whether they are talking about bugs, new features or even layout.
The best digital advertising remembers who the audience is.
Advertising is an unavoidable part of life for most people. It’s been with us since we were born, surrounding us on TV, magazines, and billboards—burrowing into our memories. Speaking as an American thirty-something who remembers a time before the internet, ads have always been around.
We believe our work is the hero of our story—and we’re honored to have captured two Davey Awards, awards named for the legendary hero of small stature and big thinking.
There’s millions of Internet memes, but only the best make it viral. Learn how the concept of natural selection comes into play in the world of memes.
Alipes, the boutique agency reinventing digital for clients large and small, announced today that it has inked new client relationships and established a presence in Chicago.
It’s a random Tuesday and you have a new business idea. It’s just that, an idea. It needs to be fleshed out, nurtured, developed, but it’s a place to start and you are getting excited about the possibilities. Where do you go next? To friends and family for advice? To your business mentor for a brainstorm? What if the next step is even easier, what if you need to look no further than your current employer?
Over the horizon, there is a significant change coming to your web browsing experience. A change that, once it’s pervasive, will seem necessary.
Influencing the people right next to you may be even harder than trying to capture the attention of someone with 500,000 followers. Here’s why.
There are so many solutions that developers accumulate over their careers. Each one of these solutions can be abstracted and potentially applied to a number of situations. The more solutions a developer has come across, the more solutions they have available to them when they encounter a particularly tough problem.
Check out 37 of the best podcasts to help you become a smarter and more informed digital marketer.
As I was listening to Drew McLellan’s podcast, Build a Better Agency, on the top agency trends of 2018, I was struck by one of his predictions.
“As I look at the trends facing agencies today one that stands out is digital is not a department. Digital is a blanket that lays over the entire agency and everything we do.” - @DrewMcLellan https://t.co/RcPxK5lPpE— Colin Alsheimer (@colinize) June 27, 2018
As someone who has spent the last decade working for different flavors of digital departments and digital first organizations, I was initially taken aback by the statement. After all, digital is where all the action is, how could digital not be prioritized like it has for so long?
However, it dawned on me that Drew is absolutely correct. Ten to fifteen years ago, digital expertise could be leveraged as a differentiator at both the business level and the individual level. Digital fluency in the form of soft skills like participation and interest in the space or harder skills like technical and coding expertise was harder to come by. It was a weakness that needed to be addressed.
That said, the need for the digital specialist either as an employee or a specialty consultancy has eroded. As digital life becomes normal life and as audiences continue to fragment, businesses of all kinds are no longer searching for the digital specialist, they are searching for the marketing specialist who knows how to run and execute a fully integrated campaign that moves audiences to action, regardless of one's own channel preferences (look no further than the resurgence of direct mail as proof point).
Interestingly, we see this trend reflected elsewhere. Take a look at search demand for the term “digital agencies” from 2004-present. We see that search volume rose steadily through the early aughts and the 2010s before spiking in 2016 (likely due to a slew of acquisitions during that period).
Since then, it’s dropped considerably. In the last year alone search demand has dropped off from its peak levels to roughly a quarter of what it once was which would represent a volume not seen since 2015.
However, if you compare search demand for “digital agencies” with broader terms like “marketing agencies”, we don’t see quite the same drop off. In fact, it could be argued that we see a slight uptick as searches for “digital agencies” decline.
To be clear, I’m not saying that the need for digital marketing services is going away. It isn’t. That part of the business is as strong as ever. Where I agree with Drew is in the idea that clients are no longer searching for help with isolated digital projects; they are searching for help with marketing projects or solutions to business problems that may or may not require digital solutions. Those firms who can position themselves as solving problems in a channel agnostic manner will be in a much stronger place long term.