Our blog

Wild Abandon with Perfect Precision

While agency life will often demand a fast-paced working style, sometimes it's important to set aside a few more minutes to prevent typos and ensure a stronger finished product.

Morgan Hughley

When Likes Disappear

While eliminating the Like feature on social media may be a step in the right direction for everyday individual use, companies will now need to reevaluate their social media marketing plans.

Morgan Hughley

Boston Conferences Every Marketer Needs to Attend

When immersed in client work and glued to a desk for long periods of time, it’s possible to become stuck in a pattern of delivering projects that may meet client expectations, but lack the true innovation needed to push the work to the next level. Sometimes it’s not only beneficial to step away from the office for a moment but absolutely necessary in order to refresh the mind and deliver better ideas. Conferences and tradeshows are great opportunities to leave your desk for a few days while still remaining engaged with the marketing world.

Morgan Hughley

The Multitasking Myth (Part One)

I can’t multitask. Well… neither can you.

Dan Zarzycki

Access Your Data Archive

It’s no surprise that the real conglomerate of our personal data is Google. But did you know you can download the data archive? Learn how to access your data.

Morgan Hughley

Influence the Right Way

Companies are relying more and more on influencers to spearhead conversations with their audiences in order to spark interest in their brands. However, in order for an influencer marketing campaign to be successful, it has to be planned out correctly.

Morgan Hughley

How to Go Off the Grid for Two Weeks. For Real.

In modern agency life, it seems impossible to take a vacation without taking work with you, but it can be done. Here’s how I did it.

Meghan Gardner

Flexbox

As a back-end developer, it can be hard to style a web page. CSS is not very intuitive and around every corner there’s a “gotcha.” Flexbox is a fairly new CSS technology that once mastered, can be much easier to use.

Dan Sudenfield

How to (Successfully) Lead Your First Tech Meetup

There are a number of reasons you might want to start a technology meetup. In order to narrow the focus a bit, we’re going to approach this from the standpoint that you work for (or run) a company that is interested in the idea of hosting a meetup.

Brendan Butts

How Do You Fix a $75,000 Mistake?

As a new marketing manager for a practice group within a consulting firm, I had a lot to learn. And a few of those things, I had to learn the hard way, like making an error that cost the company many tens of thousands of dollars.

Meghan Gardner

The Alipes Team Vibe

According to the research in this NYT article, studies show that people working in teams tend to achieve better work results and have higher job satisfaction. The core fundamentals indicate that good communications and limited micromanaging allow individuals to shine within the team structure. The article notes that the best teams have the best listening and participation and create norms, or unwritten rules, about how the group works together.

The Alipes team structure and way of working is the most important aspect of how we deliver great solutions to clients. We thrive, believe, and deliver in teams. Our norms are about outspoken creativity, inherent curiosity, and effective listening across departments.

Our outspoken creativity comes in many forms. We love to push boundaries on the visual design and delivery vehicle in which we showcase digital communications. This includes everything from website UI/UX to font choice and size and modern interactive development. As a group, we constantly ask questions about how things work or why they behave a certain way and ultimately mock-up ideas on how to make it better. We are collaborative in our approach with active listening because we simply know it makes us smarter, our ideas stronger, and our deliverables unique.

You never know what topic will come up when we are gathered for lunch, brainstorming a new campaign, or simply discussing the weather. You can always count on the conversation to be compelling, entertaining, and imaginative–just like our team dynamic.

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