Launched in 2003, Alipes got its start supporting political campaigns—work that set the standard for grassroots organizing and fused traditional campaign messaging with online interactive tools, instant media production, and digital advertising. With this integrated strategy, we played an integral role in crafting the digital communications strategy for Deval Patrick’s successful run and re-elect for governor of Massachusetts, followed shortly thereafter by developing then-Senator Barack Obama’s digital campaign, ultimately catapulting him into the Oval Office.
In the ensuing 20 years, Alipes has expanded our capabilities and focused our efforts in the B2B and B2C space, but we’ve never lost sight of the integrated campaign approach to helping our clients succeed in the digital space.
One of our core principles for the business is to respect each other (teammates and clients) and respect the business (how we work together to deliver to clients). We are open and honest with ideas and our ability to deliver, we understand that each person provides a unique skillset, and we remain constantly curious about what's to come. Our clients depend on us to lead digital conversations, bring new ideas, technologies, and creative executions to ensure their business is continuously utilizing the right tools and communications best for their needs.
Our agency employs an agile development methodology across all facets of the business. This cross-functional approach, which is inspired by best practices in software development, encourages flexibility and rapid responsiveness to external changes that can impact a project, enabling teams to stay on task and on deadline even when circumstances change.
The approach involves adaptive planning, evolutionary development, early delivery, and continuous process improvement. It also allows us to continuously interact with client teams to ensure alignment throughout the various project stages. We extend the software-driven approach to the user experiences as well, reworking design decisions, controlling implementations, and updating user flow as new data dictates. As we have learned, even a small change to a user’s experience can have a profound impact on their behavior.
Alipes firmly believes that collaboration is the cornerstone of success. Therefore, we approach every project with an open mind and a deep appreciation for the knowledge our clients and other third-party stakeholders bring to the table. From the initial stages of engagement, we dedicate ourselves to fostering a strong and transparent working relationship with our client teams. We actively listen to their goals, aspirations, challenges, and opinions, ensuring that their voices are heard and their unique perspectives are valued and executed. This collaborative approach allows us to align our efforts and strategies with the client’s vision and business objectives every step of the way and become a trusted partner to deliver on their needs.
As a professional services business, we are only as smart as our collective ideas and ability to execute them. Each team member is a collaborator by nature that offers a specific set of skills. The special sauce that is Alipes has always been our ability to integrate strategy, creative, and modern technologies to deliver the best results for our clients. Our business depends on close ideation, collaboration, and engagement with each other, and we have fun doing it!
We are always thinking about what’s to come, how we can support clients with the latest innovations in technology, design, and strategic approach. Here are a few things we are noodling on today:
Are you ready to take your digital presence and marketing to a new level? Alipes will be more than your marketing agency; we’ll be a trusted partner dedicated to amplifying your brand's voice, driving engagement, helping you understand your customers, and inspiring them to take action. Whether you're seeking web development, SEO optimization, UI/UX design enhancements, various AI integrations, or other digital solutions. Alipes has in-house development, creative, and strategy teams that are looking forward to helping you carry on with your successful mission.
But don’t just take our word for it - explore Alipes’ extensive case studies, showcasing our capabilities and client successes.
Contact Alipes today to see how we can tailor solutions to your unique needs, helping your brand navigate the dynamic digital landscape with confidence, creativity, and a commitment to teamwork.
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