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Wild Abandon with Perfect Precision

While agency life will often demand a fast-paced working style, sometimes it's important to set aside a few more minutes to prevent typos and ensure a stronger finished product.

Morgan Hughley

When Likes Disappear

While eliminating the Like feature on social media may be a step in the right direction for everyday individual use, companies will now need to reevaluate their social media marketing plans.

Morgan Hughley

Boston Conferences Every Marketer Needs to Attend

When immersed in client work and glued to a desk for long periods of time, it’s possible to become stuck in a pattern of delivering projects that may meet client expectations, but lack the true innovation needed to push the work to the next level. Sometimes it’s not only beneficial to step away from the office for a moment but absolutely necessary in order to refresh the mind and deliver better ideas. Conferences and tradeshows are great opportunities to leave your desk for a few days while still remaining engaged with the marketing world.

Morgan Hughley

The Multitasking Myth (Part One)

I can’t multitask. Well… neither can you.

Dan Zarzycki

Access Your Data Archive

It’s no surprise that the real conglomerate of our personal data is Google. But did you know you can download the data archive? Learn how to access your data.

Morgan Hughley

Influence the Right Way

Companies are relying more and more on influencers to spearhead conversations with their audiences in order to spark interest in their brands. However, in order for an influencer marketing campaign to be successful, it has to be planned out correctly.

Morgan Hughley

How to Go Off the Grid for Two Weeks. For Real.

In modern agency life, it seems impossible to take a vacation without taking work with you, but it can be done. Here’s how I did it.

Meghan Gardner

Flexbox

As a back-end developer, it can be hard to style a web page. CSS is not very intuitive and around every corner there’s a “gotcha.” Flexbox is a fairly new CSS technology that once mastered, can be much easier to use.

Dan Sudenfield

How to (Successfully) Lead Your First Tech Meetup

There are a number of reasons you might want to start a technology meetup. In order to narrow the focus a bit, we’re going to approach this from the standpoint that you work for (or run) a company that is interested in the idea of hosting a meetup.

Brendan Butts

How Do You Fix a $75,000 Mistake?

As a new marketing manager for a practice group within a consulting firm, I had a lot to learn. And a few of those things, I had to learn the hard way, like making an error that cost the company many tens of thousands of dollars.

Meghan Gardner

Six Seconds to Advertise

Whether consumers like it or not, the six-second commercial format is here to stay. Google (and others) claim that the new format will lead to a new generation of creativity, but anyone who watched a college football or an NFL game this year know that many of the ads are boring. Like boring with a capital B! Over the holidays, many of the six-second ads were simply static logo presentations with little thought. While these short ads do claim to have high ROI, does that mean audiences can’t be entertained at the same time?

Yes, it would have been very hard for 86 Lumber to tell their 2017 Super Bowl narrative in six-seconds. With only seconds to tell a story, ad makers must distill all of the important elements into a concise and simple storyline. And, in many respects, this is the opposite of what consumers have come to expect during large, live events like the Super Bowl.

But, I refuse to be. So, for inspiration (and because it is fun,) let’s take a look at some ads that could have been six-seconds or less.

First up is a Pepsi commercial from 1996. It is near perfect with Hank William Sr.’s classic song, Your Cheatin’ Heart, as a soundtrack.

Google’s Pixel ads in 2016 were among my favorites for 2017. Android was designed around the Google search bar, and fittingly, these ads start with the search bar that opens up to reveal the possibilities of the phone.

This classic Nike ad is all about impact in the first few frames.

Lastly, take a look at this ad for the Navy Seals. No voice over needed, no music, in fact, you never even see the Navy Seals! Unlike many Navy ads that show the soldiers wearing cameo, riding in helicopters, and operating fast skifts, this ad has been distilled to a single set-up. It’s perfect.

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