Now Hear This

I was first introduced to Podcasting around 2005. Apple had recently added the category to its iTunes app, and I was in need of mental stimulation during my mind numbly boring summer data entry job. I filled my hours by listening to podcasts on wine, personal finance and investing, and discovering the bounties of NPR produced content.

Somewhere along the line, probably coinciding with the rise of blogging and social media I fell off the Podcasting train. At that time, the blogosphere was sucking up all energy and it was where all the best knowledge sharing was happening. I had just started my first job in the digital marketing realm and had a lot to learn, so was frequently finding myself falling asleep at night, laptop on chest (no tablets yet!), trying to soak up as much as I could. Podcasts, to me, were old tech and no longer relevant.

Fast forward a few years, and though I had heard casual mention of Podcasts again, it probably wasn’t until the explosion of NPR’s first season of Serial that I realized that Podcasts were back again in force. Since that time, I’ve come back to Podcasts as my primary source of current news, ongoing education and entertainment. Much like blogging and social media in the late aughts, it’s where all the current energy is, and where people seem more willing to share their knowledge with others.

While I try to maintain variation in my Podcast sources, these are the fifteen I find myself coming back to the most, and the ones that help me the most in my daily digital marketing activities.


    Hosted by Laura Correnti (EVP at Giant Spoon) and Alexa Christon (Head of Media Innovation at GE), ADLANDIA offers an entertaining and sometimes enlightening look at the current media, innovation and advertising landscape. This podcast will also delve into the challenges faced by advertising agency professionals, like why sleep is so important for creativity.

  2. The Daily

    The New York Time’s popular daily podcast covering the latest national and global news. Often filled with A+ reporting and storytelling, this is a conduit into the daily events which shaper our lives (and influence our marketing decisions).

  3. HBR IdeaCast

    Harvard Business Review’s ongoing podcast is a great source for inspiration and educated takes on modern marketing and business challenges.

  4. How I Built This with Guy Raz

    NPR’s startup focused podcast, where host Guy Raz takes listeners on a narrative journey recapping the rise to success of successful and visionary companies. Lots of good lessons can be found on common business challenges and how to overcome them.

  5. Motley Fool’s Industry Focus & Market Foolery

    Motley Fool has a number of good podcasts, but I find these two to be the most helpful for getting a read on the current financial markets, trends, and a basic education on how business finances, how they are evaluated and judged, and what it all means.

  6. Masters of Scale

    Reid Hoffman (co-founder of LinkedIn) produces and hosts this podcast which attempts to tease out the elements of a successful company. Season one featured interviews with visionaries like Netflix’s Reed Hastings, Facebook’s Sheryl Sandberg and Airbnb’s Brian Chesky. The podcast also explored concepts like, “The Beauty of a Bad Idea” and what the next Silicon Valley could look like. Season two kicks off soon.

  7. Recode Media

    Discussions on the future of media and technology.

  8. TED Radio Hour

    Also hosted by Guy Raz, NPR’s Ted Radio Hour offers a more produced look at Ted Talks, often stitching together pieces of multiple talks into a single show wrapped around a common theme or topic. Often provides important context to current trends or things to consider for our clients in the future.

  9. This Week in Startups

    Hosted by angel investor Jason Calacanis, this podcast covers news, trends and ideas surrounding the digital startup ecosystem. As it has been for some time now, startups in Silicon Valley and other locals are driving business forward. Staying abreast of changes offers an opportunity for insight into the direction of the marketplace, which can be applied to marketing activities in a number of ways.

  10. UnChained

    This Forbes produced podcast goes in depth into the world of Blockchain - what it is and how it will change everything from financial services to identity, healthcare and more. This burgeoning technology will likely drive significant disruption in a number of industries, so it’s important to understand what it all means.

  11. VB Engage

    From VentureBeat, VB Engage is a new addition to my “must listen” category (thanks James). Hosts Stewart Rogers and Travis Wright offer informative and insightful discussions on all things digital marketing and mobile engagement.

  12. What it Means

    Forrester’s podcast covering current marketing and business trends offers exactly what the title implies. Forrester’s industry experts offer their analysis and takeaways for businesses trying to make sense of the changing business landscape.

  13. A16z

    A16z is the podcast by the venture capital firm (founded by Marc Andreessen and Ben Horowitz) by the same name. This podcast offers extremely interesting and engaging discussions about tech, culture trends, future prognostications.

  14. Social Pros Podcast

    Convince and Convert’s regular podcast focuses on social media and content marketing trends. Social Pros can be a little to tactical at times, but worth a listen to catch up on execution level trends and valuable case studies.

  15. Yeah, That’s Probably an Ad

    Adweek’s podcast covers the latest in digital marketing, tech and advertising.

These podcasts were recently added to my rotation. I’m intrigued by their potential, but haven’t listened to enough episodes to offer full judgement.

  1. Angel

    Jason Calacanis interviews angel investors.

  2. The A-List Podcast

    Interviews with the best of the best in Advertising about how they broke into the industry.

  3. The Bad Crypto Podcast

    Another blockchain podcast, hosted by the same folks as VB Engage.

  4. Deloitte’s The Change Exchange

    Focused on discussions and analysis of the trends and ideas that shape organizational change.

  5. Clockwise

    Rapid-fire discussion of current tech issues.

  6. The Critical Path

    Discussing success and failures within the evolving mobile computing and related spaces.

  7. Decrypted

    Bloomberg’s podcast covering the global tech industry and its impact on the direction of the economy.

  8. The Digiday Podcast

    Discussion on the latest trends and stories from marketing, advertising and tech.

  9. Disruptor Series

    TBWA Chiat Day’s discussion on business, culture and life disruption.

  10. Exponent

    Examining the effects of the tech industry on society.

  11. Fearless - The Art of Creative Leadership with Charles Day

Talks with the leaders of the world’s most disruptive companies.

  1. Forrester’s CX Cast

    Covering the latest trends and developments in the customer experience space.

  2. Gartner ThinkCast

    Business and IT insights from Gartner.

  3. Knowledge@Wharton

    Business trends and insights from the Wharton School of the University of Pennsylvania.

  4. The McKinsey Podcast

    Discussions on business and management topics.

  5. Odd Lots

    Bloomberg’s sort of answer to Freakonomics.

  6. Problem Solvers

    Entrepreneur talks with business owners and CEOs about solutions to business challenges.

  7. Recode Decode

    Kara Swisher interviews business and tech influencers.

  8. The Science of Social Media

    Buffer’s podcast offering tactical social media marketing solutions.

  9. Tagline

    Conversations with storytellers, culture makers and creators.

  10. Thoroughly Considered

    Entrepreneurship, product design and the ups and downs of running a small business.

  11. Under the Radar

    Discussions on independent app development.

Colin Alsheimer
VP of Strategy and Integrated Solutions VP of Strategy and Integrated Solutions
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