I was first introduced to Podcasting around 2005. Apple had recently added the category to its iTunes app, and I was in need of mental stimulation during my mind numbly boring summer data entry job. I filled my hours by listening to podcasts on wine, personal finance and investing, and discovering the bounties of NPR produced content.
Somewhere along the line, probably coinciding with the rise of blogging and social media I fell off the Podcasting train. At that time, the blogosphere was sucking up all energy and it was where all the best knowledge sharing was happening. I had just started my first job in the digital marketing realm and had a lot to learn, so was frequently finding myself falling asleep at night, laptop on chest (no tablets yet!), trying to soak up as much as I could. Podcasts, to me, were old tech and no longer relevant.
Fast forward a few years, and though I had heard casual mention of Podcasts again, it probably wasn’t until the explosion of NPR’s first season of Serial that I realized that Podcasts were back again in force. Since that time, I’ve come back to Podcasts as my primary source of current news, ongoing education and entertainment. Much like blogging and social media in the late aughts, it’s where all the current energy is, and where people seem more willing to share their knowledge with others.
While I try to maintain variation in my Podcast sources, these are the fifteen I find myself coming back to the most, and the ones that help me the most in my daily digital marketing activities.
Hosted by Laura Correnti (EVP at Giant Spoon) and Alexa Christon (Head of Media Innovation at GE), ADLANDIA offers an entertaining and sometimes enlightening look at the current media, innovation and advertising landscape. This podcast will also delve into the challenges faced by advertising agency professionals, like why sleep is so important for creativity.
The New York Time’s popular daily podcast covering the latest national and global news. Often filled with A+ reporting and storytelling, this is a conduit into the daily events which shaper our lives (and influence our marketing decisions).
Harvard Business Review’s ongoing podcast is a great source for inspiration and educated takes on modern marketing and business challenges.
How I Built This with Guy Raz
NPR’s startup focused podcast, where host Guy Raz takes listeners on a narrative journey recapping the rise to success of successful and visionary companies. Lots of good lessons can be found on common business challenges and how to overcome them.
Motley Fool’s Industry Focus & Market Foolery
Motley Fool has a number of good podcasts, but I find these two to be the most helpful for getting a read on the current financial markets, trends, and a basic education on how business finances, how they are evaluated and judged, and what it all means.
Masters of Scale
Reid Hoffman (co-founder of LinkedIn) produces and hosts this podcast which attempts to tease out the elements of a successful company. Season one featured interviews with visionaries like Netflix’s Reed Hastings, Facebook’s Sheryl Sandberg and Airbnb’s Brian Chesky. The podcast also explored concepts like, “The Beauty of a Bad Idea” and what the next Silicon Valley could look like. Season two kicks off soon.
Discussions on the future of media and technology.
TED Radio Hour
Also hosted by Guy Raz, NPR’s Ted Radio Hour offers a more produced look at Ted Talks, often stitching together pieces of multiple talks into a single show wrapped around a common theme or topic. Often provides important context to current trends or things to consider for our clients in the future.
This Week in Startups
Hosted by angel investor Jason Calacanis, this podcast covers news, trends and ideas surrounding the digital startup ecosystem. As it has been for some time now, startups in Silicon Valley and other locals are driving business forward. Staying abreast of changes offers an opportunity for insight into the direction of the marketplace, which can be applied to marketing activities in a number of ways.
This Forbes produced podcast goes in depth into the world of Blockchain - what it is and how it will change everything from financial services to identity, healthcare and more. This burgeoning technology will likely drive significant disruption in a number of industries, so it’s important to understand what it all means.
From VentureBeat, VB Engage is a new addition to my “must listen” category (thanks James). Hosts Stewart Rogers and Travis Wright offer informative and insightful discussions on all things digital marketing and mobile engagement.
What it Means
Forrester’s podcast covering current marketing and business trends offers exactly what the title implies. Forrester’s industry experts offer their analysis and takeaways for businesses trying to make sense of the changing business landscape.
A 16z is the podcast by the venture capital firm (founded by Marc Andreessen and Ben Horowitz) by the same name. This podcast offers extremely interesting and engaging discussions about tech, culture trends, future prognostications.
Social Pros Podcast
Convince and Convert’s regular podcast focuses on social media and content marketing trends. Social Pros can be a little to tactical at times, but worth a listen to catch up on execution level trends and valuable case studies.