It’s no surprise that the real conglomerate of our personal data is Google. But did you know you can download the data archive? Learn how to access your data.
Companies are relying more and more on influencers to spearhead conversations with their audiences in order to spark interest in their brands. However, in order for an influencer marketing campaign to be successful, it has to be planned out correctly.
In modern agency life, it seems impossible to take a vacation without taking work with you, but it can be done. Here’s how I did it.
As a back-end developer, it can be hard to style a web page. CSS is not very intuitive and around every corner there’s a “gotcha.” Flexbox is a fairly new CSS technology that once mastered, can be much easier to use.
There are a number of reasons you might want to start a technology meetup. In order to narrow the focus a bit, we’re going to approach this from the standpoint that you work for (or run) a company that is interested in the idea of hosting a meetup.
As a new marketing manager for a practice group within a consulting firm, I had a lot to learn. And a few of those things, I had to learn the hard way, like making an error that cost the company many tens of thousands of dollars.
When done right, something reimagined is almost magical. It’s not just about integrating a product with another one or allowing for internet connectivity, it’s about taking an existing solution and changing the experience that individuals have, ultimately creating a new kind of experience.
Snapchat launched its first ever TV ad campaign to reposition the app as a camera, which begs the question
The coming wave of digital de-specialization.
The coming wave of digital de-specialization.
People often ask “what is the best programming language” to the reply “depends on what you’re doing” – an answer which is paradoxically as true as it is unhelpful.
Your uncle will probably never stop posting about his crazy conspiracy theories, but at least now you can rest assured that you won’t be bombarded with sponsored content from illegitimate advertisers.
Whether consumers like it or not, the six second commercial format is here to stay.
There’s a lot of keyboard shortcuts available to a Mac user. As a primarily Windows user, I’ve found a few shortcuts that are extremely helpful as a programmer and may be useful to you too.
When you think of the word “loop,” different definitions might come to mind. You might think of a simple circle, or a rope that’s made into a circle. Maybe it’s a pattern you make while driving, or something else entirely.
The Alipes team structure and way of working is the most important aspect of how we deliver great solutions to clients. We thrive, believe, and deliver in team. Our norms are about outspoken creativity, inherent curiosity, and effective listening across departments.
Boston Strong represents different meanings for different people. Five years after the Boston Marathon Bombing, Alipes reflects on what it means to us.
There’s an old expression about how good people staying silent is all it takes for evil to triumph. Burger King made a single video that captured the power of a modern distribution channel to spark mainstream conversation about bullying. It’s a corporation using the tools of an upstart movement to deliver a powerful message that staying silent is destructive.
We polled the majority of Alipians and asked them what their favorite social networks were, and why. Most results fell within the big four (Facebook, Twitter, Instagram, and LinkedIn) but the most interesting thing about the results were the reasons why folks preferred their favorite social network.
The first in a series of posts covering the Blockchain, key players, trends and how the technology can be applied to a variety of industries, including digital media and marketing.
Facebook is in trouble. As the social media platform deals with the fallout from the Cambridge Analytica scandal, #DeleteFacebook has gained steam, prompting many to reexamine the role that social media plays in their lives. But what does this mean for brands?
Anyone can learn how to code, but often people go about it the wrong way. As an accomplished web developer, here are my suggestions on the best ways to learn how to code.
Limitation of the design systems of yesterday gave rise to the internet technologies of today.
If you’re a Resistant Prisoner like me, but you see the value of networking, rest assured that you’re not the only one. In fact, you’re already taking steps toward improving, just by reading this.
Communication is key, and software development is no exception. Anyone who has worked with developers knows how tricky communication can be, whether they are talking about bugs, new features or even layout.
The best digital advertising remembers who the audience is.
Advertising is an unavoidable part of life for most people. It’s been with us since we were born, surrounding us on TV, magazines, and billboards—burrowing into our memories. Speaking as an American thirty-something who remembers a time before the internet, ads have always been around.
We believe our work is the hero of our story—and we’re honored to have captured two Davey Awards, awards named for the legendary hero of small stature and big thinking.
There’s millions of Internet memes, but only the best make it viral. Learn how the concept of natural selection comes into play in the world of memes.
Alipes, the boutique agency reinventing digital for clients large and small, announced today that it has inked new client relationships and established a presence in Chicago.
It’s a random Tuesday and you have a new business idea. It’s just that, an idea. It needs to be fleshed out, nurtured, developed, but it’s a place to start and you are getting excited about the possibilities. Where do you go next? To friends and family for advice? To your business mentor for a brainstorm? What if the next step is even easier, what if you need to look no further than your current employer?
Over the horizon, there is a significant change coming to your web browsing experience. A change that, once it’s pervasive, will seem necessary.
Influencing the people right next to you may be even harder than trying to capture the attention of someone with 500,000 followers. Here’s why.
There are so many solutions that developers accumulate over their careers. Each one of these solutions can be abstracted and potentially applied to a number of situations. The more solutions a developer has come across, the more solutions they have available to them when they encounter a particularly tough problem.
Check out 37 of the best podcasts to help you become a smarter and more informed digital marketer.
In a lunch and learn session at Alipes, we were self-casted into four different networking types: the Ace Room Worker, the Enthusiastic Failure, the Reluctant Hopeful, and the Resistant Prisoner. The Ace Room Workers weren’t necessarily extroverted, but they were experienced with networking and were able to engage with various personalities. The Enthusiastic Failures were inexperienced, yet eager to learn. Characterized by their enthusiasm for a successful networking experience, however rarely seeing the fruits of their labor. The Reluctant Hopefuls were cautious, uncertain how to begin a conversation and where to lead it once it had begun. Nonetheless, this group is keen to develop better networking skills. The Resistant Prisoners were people who felt forced and uneasy going to networking events, saw little value in networking, and were unlikely to connect with others.
I placed myself firmly in the Resistant Prisoners group. It wasn’t that I felt that networking wasn’t useful, I just had a deeply ingrained fear of networking and meeting new people. I always felt forced if I had to go to one of these events. As an introvert, female software engineer, in a industry that’s mostly male dominated, majority of my interactions with other humans came through a screen, by playing video games. So, interacting face to face with others was an extremely daunting prospect.
I couldn’t explain why I found myself reading—and considering—an email sent to me by a company that was hosting a female-only networking and job-hunting event.
But, if you’re a Resistant Prisoner like me and you do see the value of networking, be assured that you’re not the only one and you’re already making steps to move forward by reading this.
Even though this was a female-only event, I still felt like a fish out of water. I wasn’t sure how to best interact with other women in my field. At all the jobs I’ve worked at, I’ve had at most one other female co-worker on my team. So, I brought along a friend who I knew well, and fell under the qualifications to attend the event. Having someone I knew nearby helped with the anxiety. It also helped that she was more of an extrovert. I practiced my pitch in my head—the standard introduction of my name, who I worked for, what I did, what the company did, etc.
I went to the event with trepidation and false confidence. Upon entering the room and filling out my name tag, I headed straight to the table filled with food and loaded a plate. I discovered that being busy and having objects in my hand helped with the nervousness. Alcohol would also typically play a role in helping with any inhibitions you have—but since I don’t drink, it wasn’t going to help me. Going to the food table lead me to finding my first people to network with. My initial interactions weren’t the smoothest, but I soon found out that these fellow networkers were just as nervous as I was, which put me more at ease.
By the end of the night I managed to talk with a total of four people in about three hours. Not the best numbers, but as a Resistant Prisoner, it was better than the anticipated zero.