In modern agency life, it seems impossible to take a vacation without taking work with you, but it can be done. Here’s how I did it.
As a back-end developer, it can be hard to style a web page. CSS is not very intuitive and around every corner there’s a “gotcha.” Flexbox is a fairly new CSS technology that once mastered, can be much easier to use.
There are a number of reasons you might want to start a technology meetup. In order to narrow the focus a bit, we’re going to approach this from the standpoint that you work for (or run) a company that is interested in the idea of hosting a meetup.
As a new marketing manager for a practice group within a consulting firm, I had a lot to learn. And a few of those things, I had to learn the hard way, like making an error that cost the company many tens of thousands of dollars.
When done right, something reimagined is almost magical. It’s not just about integrating a product with another one or allowing for internet connectivity, it’s about taking an existing solution and changing the experience that individuals have, ultimately creating a new kind of experience.
Snapchat launched its first ever TV ad campaign to reposition the app as a camera, which begs the question
The coming wave of digital de-specialization.
The coming wave of digital de-specialization.
People often ask “what is the best programming language” to the reply “depends on what you’re doing” – an answer which is paradoxically as true as it is unhelpful.
Your uncle will probably never stop posting about his crazy conspiracy theories, but at least now you can rest assured that you won’t be bombarded with sponsored content from illegitimate advertisers.
Whether consumers like it or not, the six second commercial format is here to stay.
There’s a lot of keyboard shortcuts available to a Mac user. As a primarily Windows user, I’ve found a few shortcuts that are extremely helpful as a programmer and may be useful to you too.
When you think of the word “loop,” different definitions might come to mind. You might think of a simple circle, or a rope that’s made into a circle. Maybe it’s a pattern you make while driving, or something else entirely.
The Alipes team structure and way of working is the most important aspect of how we deliver great solutions to clients. We thrive, believe, and deliver in team. Our norms are about outspoken creativity, inherent curiosity, and effective listening across departments.
Boston Strong represents different meanings for different people. Five years after the Boston Marathon Bombing, Alipes reflects on what it means to us.
There’s an old expression about how good people staying silent is all it takes for evil to triumph. Burger King made a single video that captured the power of a modern distribution channel to spark mainstream conversation about bullying. It’s a corporation using the tools of an upstart movement to deliver a powerful message that staying silent is destructive.
We polled the majority of Alipians and asked them what their favorite social networks were, and why. Most results fell within the big four (Facebook, Twitter, Instagram, and LinkedIn) but the most interesting thing about the results were the reasons why folks preferred their favorite social network.
The first in a series of posts covering the Blockchain, key players, trends and how the technology can be applied to a variety of industries, including digital media and marketing.
Facebook is in trouble. As the social media platform deals with the fallout from the Cambridge Analytica scandal, #DeleteFacebook has gained steam, prompting many to reexamine the role that social media plays in their lives. But what does this mean for brands?
Anyone can learn how to code, but often people go about it the wrong way. As an accomplished web developer, here are my suggestions on the best ways to learn how to code.
Limitation of the design systems of yesterday gave rise to the internet technologies of today.
If you’re a Resistant Prisoner like me, but you see the value of networking, rest assured that you’re not the only one. In fact, you’re already taking steps toward improving, just by reading this.
Communication is key, and software development is no exception. Anyone who has worked with developers knows how tricky communication can be, whether they are talking about bugs, new features or even layout.
The best digital advertising remembers who the audience is.
Advertising is an unavoidable part of life for most people. It’s been with us since we were born, surrounding us on TV, magazines, and billboards—burrowing into our memories. Speaking as an American thirty-something who remembers a time before the internet, ads have always been around.
We believe our work is the hero of our story—and we’re honored to have captured two Davey Awards, awards named for the legendary hero of small stature and big thinking.
There’s millions of Internet memes, but only the best make it viral. Learn how the concept of natural selection comes into play in the world of memes.
Alipes, the boutique agency reinventing digital for clients large and small, announced today that it has inked new client relationships and established a presence in Chicago.
It’s a random Tuesday and you have a new business idea. It’s just that, an idea. It needs to be fleshed out, nurtured, developed, but it’s a place to start and you are getting excited about the possibilities. Where do you go next? To friends and family for advice? To your business mentor for a brainstorm? What if the next step is even easier, what if you need to look no further than your current employer?
Over the horizon, there is a significant change coming to your web browsing experience. A change that, once it’s pervasive, will seem necessary.
Influencing the people right next to you may be even harder than trying to capture the attention of someone with 500,000 followers. Here’s why.
There are so many solutions that developers accumulate over their careers. Each one of these solutions can be abstracted and potentially applied to a number of situations. The more solutions a developer has come across, the more solutions they have available to them when they encounter a particularly tough problem.
Check out 37 of the best podcasts to help you become a smarter and more informed digital marketer.
So I admit, I never thought that politics on social media were great to begin with. For the most part, it’s a storm of posts you don’t agree with, uninformed commentators, and best of all, #FakeNews. But recently, social media platforms have begun to do their part in cleaning up the mess that is viral politics. And no, this doesn't mean that your uncle who posts daily about his crazy conspiracy theories will finally be kicked off the network–but at least now you can rest assured that you won’t be bombarded with sponsored content from illegitimate advertisers.
On May 24, 2018 Facebook began to require that all advertisers who run political or “issue” ads undergo a verification process, helping to ensure election integrity and to keep foreign nationalists from interfering with election results. This shift towards authentication comes from The Honest Ads Act, a bipartisan bill that formed in 2017 to prevent a repeat of the 2016 election, where foreign players used social media platforms to cause confusion and sow civil unrest. While Facebook was the first platform to support the bill, they are accompanied by other powerhouse digital marketing platforms, Twitter and Google, all of which will mandate verifying advertiser accounts this summer. This bill aims to keep foreign propagandists from buying ads by making advertising on social media more transparent– just in time for U.S. midterm election prep.
At a pivotal point where the public distrust of Facebook is at an all time high and after issues with data privacy scandals, Zuckerberg and co. are working to protect their position as one of the top social media platforms, by working to earn back the trust in their users. In the midst of the age of social media, where digital advertising is king and fake news spreads like wildfire, it’s no secret that social media marketing has significantly impacted politics and the results of elections. Since President Obama, our first social media president, the use of online marketing as part of campaign strategies has grown and keeps growing–in 2016, spending on digital political ads skyrocketed to $1.4 billion.
Moving forward, all political issue ads served in market will disclose who is sponsoring the ad and who they are targeting. Additionally, users will be able to click to a page directly from the ad that will show more information including how many people have seen it. Furthermore, advertisers must now undergo a verification process that requires them to submit a copy of their photo I.D. and a mailing address within the U.S. to confirm residency. Archives of political ads on Facebook will also be kept for 7 years.
Like most things, this is likely not a foolproof solution nor will this completely eliminate foreign meddling in future elections. There will be plenty of workarounds and loopholes found. As of now, this bill only extends to paid advertisements, meaning that political organizations could still use free services such as uploading videos to YouTube and/or posting blogs. The goal of this bill however is not to infringe on freedom of speech or to censor what messages are being shared with the public, but to simply better protect the integrity of elections and bring the most transparency possible to users of digital and social media.