Listen Up! How Stanley Used Social Monitoring To Capitalize on Viral Buzz
Statista’s survey on daily social media usage worldwide from 2012-2023, reports that the average user spends 151 minutes on social media per day!
Learn how to maximize those 151 minutes for your brand with industry examples that showcase the art of social listening and social monitoring, turning customer feedback into a treasure trove for brand enhancement! Utilizing insights from social listening and monitoring arms you with knowledge about your audience straight from the horses’ mouth, think of it as a real-time focus group.
We’ll explore one of our favorite viral moments from last year that demonstrated how brands can increase their engagement and customer satisfaction by tuning into and acting on consumer inquiries, mentions, and feedback on social media using listening and monitoring.
Stanley, a beverage and food container company in the past four years has seen a significant spike in sales due to their Stanley Quencher. Stanley has used influencer marketing that has contributed to this success, one of their biggest viral moments came from a customer mention and the brand’s response.
Danielle Lettering’s car caught on fire this past year and the only thing that remained intact was her Stanley tumbler with ICE inside in the TikTok, with a nod to the other viral content regarding whether the model spills. She tagged Stanley in her video which ended up receiving nine million views.
Stanley’s President responded back to Danielle on TikTok with a kind message and a great example of their product’s quality and replaced her car and sent her additional Stanley products! Watch Stanley’s response here.
Danielle wasn’t asking Stanley for anything, she mentioned the product and tagged the brand to attest to the endurance of the Stanley Quencher. Stanley responded to Danielle quickly and with great acclaim, the response video received 6 million views!
Stanley’s marketing alley-oop has only increased their virality tapping into the cup’s iconic status with customers, who are clamoring in stores and online for each new release and influencer collaborations. The Advertising Specialty Institute rated Stanley Quencher the most desired product of 2023!
Unsure of how you can tap into your goldmine of data already at your fingertips, like Stanley? We can help, as we’re experienced in social media strategy, monitoring, and listening!
If you’re already monitoring and listening, but need advanced reporting and strategy recommendations - we’ve got you covered!
Whatever support you may need, schedule an appointment here with us today to explore possibilities together!