In modern agency life, it seems impossible to take a vacation without taking work with you, but it can be done. Here’s how I did it.
As a back-end developer, it can be hard to style a web page. CSS is not very intuitive and around every corner there’s a “gotcha.” Flexbox is a fairly new CSS technology that once mastered, can be much easier to use.
There are a number of reasons you might want to start a technology meetup. In order to narrow the focus a bit, we’re going to approach this from the standpoint that you work for (or run) a company that is interested in the idea of hosting a meetup.
As a new marketing manager for a practice group within a consulting firm, I had a lot to learn. And a few of those things, I had to learn the hard way, like making an error that cost the company many tens of thousands of dollars.
When done right, something reimagined is almost magical. It’s not just about integrating a product with another one or allowing for internet connectivity, it’s about taking an existing solution and changing the experience that individuals have, ultimately creating a new kind of experience.
Snapchat launched its first ever TV ad campaign to reposition the app as a camera, which begs the question
The coming wave of digital de-specialization.
The coming wave of digital de-specialization.
People often ask “what is the best programming language” to the reply “depends on what you’re doing” – an answer which is paradoxically as true as it is unhelpful.
Your uncle will probably never stop posting about his crazy conspiracy theories, but at least now you can rest assured that you won’t be bombarded with sponsored content from illegitimate advertisers.
Whether consumers like it or not, the six second commercial format is here to stay.
There’s a lot of keyboard shortcuts available to a Mac user. As a primarily Windows user, I’ve found a few shortcuts that are extremely helpful as a programmer and may be useful to you too.
When you think of the word “loop,” different definitions might come to mind. You might think of a simple circle, or a rope that’s made into a circle. Maybe it’s a pattern you make while driving, or something else entirely.
The Alipes team structure and way of working is the most important aspect of how we deliver great solutions to clients. We thrive, believe, and deliver in team. Our norms are about outspoken creativity, inherent curiosity, and effective listening across departments.
Boston Strong represents different meanings for different people. Five years after the Boston Marathon Bombing, Alipes reflects on what it means to us.
There’s an old expression about how good people staying silent is all it takes for evil to triumph. Burger King made a single video that captured the power of a modern distribution channel to spark mainstream conversation about bullying. It’s a corporation using the tools of an upstart movement to deliver a powerful message that staying silent is destructive.
We polled the majority of Alipians and asked them what their favorite social networks were, and why. Most results fell within the big four (Facebook, Twitter, Instagram, and LinkedIn) but the most interesting thing about the results were the reasons why folks preferred their favorite social network.
The first in a series of posts covering the Blockchain, key players, trends and how the technology can be applied to a variety of industries, including digital media and marketing.
Facebook is in trouble. As the social media platform deals with the fallout from the Cambridge Analytica scandal, #DeleteFacebook has gained steam, prompting many to reexamine the role that social media plays in their lives. But what does this mean for brands?
Anyone can learn how to code, but often people go about it the wrong way. As an accomplished web developer, here are my suggestions on the best ways to learn how to code.
Limitation of the design systems of yesterday gave rise to the internet technologies of today.
If you’re a Resistant Prisoner like me, but you see the value of networking, rest assured that you’re not the only one. In fact, you’re already taking steps toward improving, just by reading this.
Communication is key, and software development is no exception. Anyone who has worked with developers knows how tricky communication can be, whether they are talking about bugs, new features or even layout.
The best digital advertising remembers who the audience is.
Advertising is an unavoidable part of life for most people. It’s been with us since we were born, surrounding us on TV, magazines, and billboards—burrowing into our memories. Speaking as an American thirty-something who remembers a time before the internet, ads have always been around.
We believe our work is the hero of our story—and we’re honored to have captured two Davey Awards, awards named for the legendary hero of small stature and big thinking.
There’s millions of Internet memes, but only the best make it viral. Learn how the concept of natural selection comes into play in the world of memes.
Alipes, the boutique agency reinventing digital for clients large and small, announced today that it has inked new client relationships and established a presence in Chicago.
It’s a random Tuesday and you have a new business idea. It’s just that, an idea. It needs to be fleshed out, nurtured, developed, but it’s a place to start and you are getting excited about the possibilities. Where do you go next? To friends and family for advice? To your business mentor for a brainstorm? What if the next step is even easier, what if you need to look no further than your current employer?
Over the horizon, there is a significant change coming to your web browsing experience. A change that, once it’s pervasive, will seem necessary.
Influencing the people right next to you may be even harder than trying to capture the attention of someone with 500,000 followers. Here’s why.
There are so many solutions that developers accumulate over their careers. Each one of these solutions can be abstracted and potentially applied to a number of situations. The more solutions a developer has come across, the more solutions they have available to them when they encounter a particularly tough problem.
Check out 37 of the best podcasts to help you become a smarter and more informed digital marketer.
It is amazing how design thinking changes over the years. The focus of design movements shifts across concepts as needs evolve and better technology introduces new tools to fresh minds. Sometimes though, it is the limitation of the medium that gives a design aesthetic its desirability.
When web design was a bit younger, in the 2000s, the challenge that faced web designers was how to create a richer experience within a limited amount of bandwidth. In those days the majority of people accessed the World Wide Web using a modem that you dialed into. Speeds were much slower than today, but the same cardinal user experience rule still applied—the page had to load quickly!
CSS or Cascading Style Sheets were in their infancy, and did a good deal less than they can do today. They had no in-browser animations, no gradients, certainly you could not play with the colors or luminosity of an image in the browser, even simple rounded corners on buttons were years away, with the release of CSS3.
But these restrictions, instead of limiting design, fueled the drive to innovate. The big differentiator between websites was still the richness of the graphics and the apparent craft of the interface. Similar to pocket watches at the turn of the century, embellishment was applied wherever possible to demonstrate value.
Patterns on elements, drop-shadows, compartmentalized information and ubiquitous rounded corners on buttons especially were difficult and time consuming to create without css, but they gave pages a legitimacy and contemporary presence that users liked and engaged with.
And as page construction evolved, many creative and brilliant solutions were put forth almost all in the service of smaller page size. The use of repeating small files to create intricate or naturalistic patterns, stretching tall thin graphics to create drop-shadows and gradients, and the use of complex nested tables to create responsive (actually called fluid at the time) rounded corners on elements while keeping a bare minimum file size all contributed to a richer web visually.
New techniques were thought up to bring rollover states to menu items and buttons and to allow icons to change color and appearance. These were solutions borrowed from video games, that used specially created links and long sheets of page specific graphics called sprites. The long sheets contained the many different graphical states of the items on the page, buttons up buttons down, buttons rolled over. Each sprite link on a page would be a “see through” window of a defined size, and the appropriate sprite image would appear as the background that was showing through the window. By using that early css, an elements background image could have its position changed depending on whether it had been clicked or not, or even when it was rolled over, showing the various parts of the graphic sheet that were needed. The sheet with all the graphics loaded just once, cutting down on page load time and saving a few more precious kilobytes.
These are a few examples of the many, many innovative solutions to design problems that straddled the artistic and the technical world. It was the limitation of the design systems of yesterday, that spurred great thinking to solve difficult problems that eventually gave rise to the internet technology of today.