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Access Your Data Archive

It’s no surprise that the real conglomerate of our personal data is Google. But did you know you can download the data archive? Learn how to access your data.

Morgan Hughley

Influence the Right Way

Companies are relying more and more on influencers to spearhead conversations with their audiences in order to spark interest in their brands. However, in order for an influencer marketing campaign to be successful, it has to be planned out correctly.

Morgan Hughley

How to Go Off the Grid for Two Weeks. For Real.

In modern agency life, it seems impossible to take a vacation without taking work with you, but it can be done. Here’s how I did it.

Meghan Gardner

Flexbox

As a back-end developer, it can be hard to style a web page. CSS is not very intuitive and around every corner there’s a “gotcha.” Flexbox is a fairly new CSS technology that once mastered, can be much easier to use.

Dan Sudenfield

How to (Successfully) Lead Your First Tech Meetup

There are a number of reasons you might want to start a technology meetup. In order to narrow the focus a bit, we’re going to approach this from the standpoint that you work for (or run) a company that is interested in the idea of hosting a meetup.

Brendan Butts

How Do You Fix a $75,000 Mistake?

As a new marketing manager for a practice group within a consulting firm, I had a lot to learn. And a few of those things, I had to learn the hard way, like making an error that cost the company many tens of thousands of dollars.

Meghan Gardner

Reimagined At Work

When done right, something reimagined is almost magical. It’s not just about integrating a product with another one or allowing for internet connectivity, it’s about taking an existing solution and changing the experience that individuals have, ultimately creating a new kind of experience.

Torrey Fazen

Snapchat

Snapchat launched its first ever TV ad campaign to reposition the app as a camera, which begs the question

Kayla King

The Digital Agency is Dead. Long Live the Digital Agency.

The coming wave of digital de-specialization.

Colin Alsheimer

Tomorrow Comes Today

The coming wave of digital de-specialization.

Dan Zarzycki

Your Next Programming Language (Part 1 of 2)

People often ask “what is the best programming language” to the reply “depends on what you’re doing” – an answer which is paradoxically as true as it is unhelpful.

Ryan Taylor

Making Social Media Politics Great Again

Your uncle will probably never stop posting about his crazy conspiracy theories, but at least now you can rest assured that you won’t be bombarded with sponsored content from illegitimate advertisers.

Nasreen Salem

Six Seconds to Advertise

Whether consumers like it or not, the six second commercial format is here to stay.

Dustin McCormick

Useful Mac Keyboard Shortcuts for a Windows User

There’s a lot of keyboard shortcuts available to a Mac user. As a primarily Windows user, I’ve found a few shortcuts that are extremely helpful as a programmer and may be useful to you too.

Sonya Chen

Animation Trends

When you think of the word “loop,” different definitions might come to mind. You might think of a simple circle, or a rope that’s made into a circle. Maybe it’s a pattern you make while driving, or something else entirely.

Michael Callahan

Stumbling Upon a Twitter Vulnerability

Reading privacy policies on websites and other legal documents are important. I have read Twitter’s privacy policy before but I wanted to make sure nothing had changed. GDPR was coming and seeing how they structured their page and spelled out the details seemed interesting. Starting on help.twitter.com, I went right to the footer. Mouse over the Privacy link and NO click. It looked funny.

Keith Koslowsky

The Alipes Team Vibe

The Alipes team structure and way of working is the most important aspect of how we deliver great solutions to clients. We thrive, believe, and deliver in team. Our norms are about outspoken creativity, inherent curiosity, and effective listening across departments.

Torrey Fazen

From Maryland to Chicago, Alipes is Boston Strong

Boston Strong represents different meanings for different people. Five years after the Boston Marathon Bombing, Alipes reflects on what it means to us.

Kayla King

None of Their Business

There’s an old expression about how good people staying silent is all it takes for evil to triumph. Burger King made a single video that captured the power of a modern distribution channel to spark mainstream conversation about bullying. It’s a corporation using the tools of an upstart movement to deliver a powerful message that staying silent is destructive.

Meghan Gardner

Alipes Opinions

We polled the majority of Alipians and asked them what their favorite social networks were, and why. Most results fell within the big four (Facebook, Twitter, Instagram, and LinkedIn) but the most interesting thing about the results were the reasons why folks preferred their favorite social network.

Brendan Butts

Blockchain 101

The first in a series of posts covering the Blockchain, key players, trends and how the technology can be applied to a variety of industries, including digital media and marketing.

Colin Alsheimer

#DeleteFacebook – Why it Matters for Brands

Facebook is in trouble. As the social media platform deals with the fallout from the Cambridge Analytica scandal, #DeleteFacebook has gained steam, prompting many to reexamine the role that social media plays in their lives. But what does this mean for brands?

Colin Alsheimer

Don’t Wait, Learn How to Code Now

Anyone can learn how to code, but often people go about it the wrong way. As an accomplished web developer, here are my suggestions on the best ways to learn how to code.

Dan Sudenfield

Limitations Can Drive Innovations

Limitation of the design systems of yesterday gave rise to the internet technologies of today.

Jason Tennis

Networking

If you’re a Resistant Prisoner like me, but you see the value of networking, rest assured that you’re not the only one. In fact, you’re already taking steps toward improving, just by reading this.

Sonya Chen

A Trick to Clearly Communicate with Developers and in Teams

Communication is key, and software development is no exception. Anyone who has worked with developers knows how tricky communication can be, whether they are talking about bugs, new features or even layout.

Ryan Taylor

Audience Centric Advertising

The best digital advertising remembers who the audience is.

Michael Callahan

One Less App

However, how do you know if program that you just put on your computer is safe? It may be sending information about you out to an unsafe location. The developer may tell you they are collecting this information in their privacy policy. Although, I’m willing to bet you haven’t actually read the privacy policy. Go ahead, admit it.

Keith Koslowsky

When Brands Sell Culture

Advertising is an unavoidable part of life for most people. It’s been with us since we were born, surrounding us on TV, magazines, and billboards—burrowing into our memories. Speaking as an American thirty-something who remembers a time before the internet, ads have always been around.

Dustin McCormick

We’re Honored to be Honored

We believe our work is the hero of our story—and we’re honored to have captured two Davey Awards, awards named for the legendary hero of small stature and big thinking.

Meghan Gardner

Internet Memes

There’s millions of Internet memes, but only the best make it viral. Learn how the concept of natural selection comes into play in the world of memes.

Kayla King

Glad to Meet You

Alipes, the boutique agency reinventing digital for clients large and small, announced today that it has inked new client relationships and established a presence in Chicago.

Meghan Gardner

Pitching Your Employer, Include the Doodles

It’s a random Tuesday and you have a new business idea. It’s just that, an idea. It needs to be fleshed out, nurtured, developed, but it’s a place to start and you are getting excited about the possibilities. Where do you go next? To friends and family for advice? To your business mentor for a brainstorm? What if the next step is even easier, what if you need to look no further than your current employer?

Torrey Fazen

A Coming Change in Traditional Websites

Over the horizon, there is a significant change coming to your web browsing experience. A change that, once it’s pervasive, will seem necessary.

Nathan Lamont

How Not to Make Friends and Influence People

Influencing the people right next to you may be even harder than trying to capture the attention of someone with 500,000 followers. Here’s why.

Meghan Gardner

Developing as a Developer

There are so many solutions that developers accumulate over their careers. Each one of these solutions can be abstracted and potentially applied to a number of situations. The more solutions a developer has come across, the more solutions they have available to them when they encounter a particularly tough problem.

Brendan Butts

Now Hear This

Check out 37 of the best podcasts to help you become a smarter and more informed digital marketer.

Colin Alsheimer

Influence the Right Way

You see the posts on Instagram all the time – the ones where someone famous is holding up a cup of coffee with its logo front and center. The same posts that are always accompanied by hashtags like #spon, #partner or #ad. This type of promotion can also be heard on almost every YouTube video. Vloggers adding, “Thank you to Audible for sponsoring this video!” or “This wouldn’t have been possible without SeatGeek!” wherever it fits best into their content.

Sponsored posts like these aren’t coming to an end anytime soon. In fact, according to Business Insider Intelligence, influencer marketing is predicted to be a $15 billion industry by 2022. Companies are relying more and more heavily on influencers to spearhead conversations with their audiences in order to spark interest in their brands.

However, influencer marketing doesn’t come without its caveats. It’s important to understand the risk associated with depending on an individual to push out a brand’s message. Humans are prone to mistakes, but the unfortunate reality is that these mistakes tend to be louder when somebody has a larger following. Bad publicity for an influencer can easily become bad publicity for their corporate partners as well.

For effective influencer marketing, preliminary in-depth research becomes a necessity. Before signing on that dotted line, there needs to be a true understanding of the person you are electing as the face of your brand. An Instagrammer may have 100,000 followers, but they can also come with a long list of scandals tied to their name. For example, back in 2018, YouTube beauty guru and makeup artist Laura Lee was dropped by major sponsorships including Ulta Beauty, Boxycharm, and Morphe once her racist tweets were discovered. Lee had 5 million subscribers at the time. Though her racist remarks were made back in 2012, they were very much still visible and linked to her Twitter page - all somebody needed to do was scroll far enough back to find them. Being associated with these types of scandals can usually be avoided with a Google search and a deep-dive into the influencer’s posting history.

Yet, scandals are just the starting point. It’s also important to understand an influencer’s interests- learn what the focus of their page is, the viewpoints they hold, what they do in their spare time and the typical type of products they use. Scandals aside, even if an influencer comes with a clean slate and a large following, they still may not be the right fit for your brand. Great influencer marketing hinges on authenticity and relationship building. A message will come across as fake and uninspired if it’s attached to an influencer who has little to no interest in the brand they’re promoting.

Once it’s clear that an influencer aligns with your brand, it’s also crucial to closely examine their followers. The number of followers listed on their account is not as important as the engagement of these followers. While it may seem like some accounts have a huge audience, companies will lose money if they partner with an influencer who is only sharing content with “fake” followers. Unfortunately, there are many services out there that create empty accounts to increase followership on the pages of people who simply sign up for the service. The engagement of followers (comments, likes, and shares of each post) needs to be monitored and measured closely. There is no return to be made for companies who are promoting to empty accounts, especially considering the costs associated with this type of marketing.

Influencer marketing can be expensive - just look at Kylie Jenner, who charges a jaw-dropping $1M per Instagram post. While Jenner is definitely an extreme example, even for a single sponsored post, companies can still expect to pay close to $1,000 on Instagram and $2,000 on YouTube for every 100,000 followers an influencer has. Along with this price tag, it’s also imperative to keep in mind that there may not be immediate payoff upfront. Rather, the point of influencer marketing is to get the conversation started - spreading brand awareness and establishing a better reputation will lead to bigger rewards down the road.

If done right, influencer marketing is absolutely worth the cost and the risk. These people are called influencers for a reason. They have already formed a personal connection with their audience that will enhance a brand’s message to make it more impactful and personal. The influencer marketing industry continues to grow because companies are actually experiencing results. However, these results are only achieved by investing in a campaign that is genuinely honest, strategic and backed by comprehensive research.

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