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Wild Abandon with Perfect Precision

While agency life will often demand a fast-paced working style, sometimes it's important to set aside a few more minutes to prevent typos and ensure a stronger finished product.

Morgan Hughley

When Likes Disappear

While eliminating the Like feature on social media may be a step in the right direction for everyday individual use, companies will now need to reevaluate their social media marketing plans.

Morgan Hughley

Boston Conferences Every Marketer Needs to Attend

When immersed in client work and glued to a desk for long periods of time, it’s possible to become stuck in a pattern of delivering projects that may meet client expectations, but lack the true innovation needed to push the work to the next level. Sometimes it’s not only beneficial to step away from the office for a moment but absolutely necessary in order to refresh the mind and deliver better ideas. Conferences and tradeshows are great opportunities to leave your desk for a few days while still remaining engaged with the marketing world.

Morgan Hughley

The Multitasking Myth (Part One)

I can’t multitask. Well… neither can you.

Dan Zarzycki

Access Your Data Archive

It’s no surprise that the real conglomerate of our personal data is Google. But did you know you can download the data archive? Learn how to access your data.

Morgan Hughley

Influence the Right Way

Companies are relying more and more on influencers to spearhead conversations with their audiences in order to spark interest in their brands. However, in order for an influencer marketing campaign to be successful, it has to be planned out correctly.

Morgan Hughley

How to Go Off the Grid for Two Weeks. For Real.

In modern agency life, it seems impossible to take a vacation without taking work with you, but it can be done. Here’s how I did it.

Meghan Gardner

Flexbox

As a back-end developer, it can be hard to style a web page. CSS is not very intuitive and around every corner there’s a “gotcha.” Flexbox is a fairly new CSS technology that once mastered, can be much easier to use.

Dan Sudenfield

How to (Successfully) Lead Your First Tech Meetup

There are a number of reasons you might want to start a technology meetup. In order to narrow the focus a bit, we’re going to approach this from the standpoint that you work for (or run) a company that is interested in the idea of hosting a meetup.

Brendan Butts

How Do You Fix a $75,000 Mistake?

As a new marketing manager for a practice group within a consulting firm, I had a lot to learn. And a few of those things, I had to learn the hard way, like making an error that cost the company many tens of thousands of dollars.

Meghan Gardner

How Do You Fix a $75,000 Mistake?

Everyone makes mistakes. But fixing them isn’t always easy. As professionals, we never want to be publicly defined by our mistakes—but the truth is that it’s our response to mistakes that can make us better at what we do in the long run. Here’s my big-mistake story.

As a new marketing manager for a practice group within a consulting firm, I had a lot to learn. And a few of those things, I had to learn the hard way, like making an error that cost the company many tens of thousands of dollars.

During my first six months on the job, I was tasked with managing the production of a book—an honest-to-god, sit on the shelf paperback book, complete with art commissioned from a known artist, that told the story of the company and its value. The vision was that this book would serve as a coffee table attraction and a way to elevate the brand, which was well known outside the US but new to this region.

My job was to write the content, manage the graphic design, and oversee the production of this book, including managing the printing process. For those not familiar, that involves reviewing and approving proofs, the final hard copies of the document which, once approved, give the printer the EXACT files they need to produce the final product. This is an important detail. Stay with me: it comes back up in just a minute.

The books arrived within a couple of weeks, as promised, and they were, in fact, beautiful. Everyone in the office was impressed. I patted myself on the back and enjoyed the success—right up until a senior member of the management team pointed out the typo. The big typo. In a headline to one of the chapters. In the book. That I had proofed.

See? I told you that was an important detail.

The error, of course, was obvious to anyone seeing the book for the first time, including the CEO of the company, who called all the way from Scotland to ask me how I could have let this happen. I was mortified, apologetic, and upset, naturally. I knew what I'd done wrong. But here's the thing: I didn't know how to prevent it from happening again.

As my boss pointed out, when he called me into his office, "When the CEO wants to know how we will not make mistake like this again, we have to have a better answer than, ‘We will try harder.’ “

His point: the problem wasn't me. The problem was my system. It was broken, and it needed to be fixed to prevent typographical errors from happening on my watch.

Of course he was right, and as soon as I got over myself, I secured the help of a third-party service that simply became part of the process for finalizing documents.

More importantly, I figured out that mistakes like this require ownership–not just of the problem, but also of the solution.

And I learned the hard way that when the CEO calls, you had better have a good answer.

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