It’s no surprise that the real conglomerate of our personal data is Google. But did you know you can download the data archive? Learn how to access your data.
Companies are relying more and more on influencers to spearhead conversations with their audiences in order to spark interest in their brands. However, in order for an influencer marketing campaign to be successful, it has to be planned out correctly.
In modern agency life, it seems impossible to take a vacation without taking work with you, but it can be done. Here’s how I did it.
As a back-end developer, it can be hard to style a web page. CSS is not very intuitive and around every corner there’s a “gotcha.” Flexbox is a fairly new CSS technology that once mastered, can be much easier to use.
There are a number of reasons you might want to start a technology meetup. In order to narrow the focus a bit, we’re going to approach this from the standpoint that you work for (or run) a company that is interested in the idea of hosting a meetup.
As a new marketing manager for a practice group within a consulting firm, I had a lot to learn. And a few of those things, I had to learn the hard way, like making an error that cost the company many tens of thousands of dollars.
When done right, something reimagined is almost magical. It’s not just about integrating a product with another one or allowing for internet connectivity, it’s about taking an existing solution and changing the experience that individuals have, ultimately creating a new kind of experience.
Snapchat launched its first ever TV ad campaign to reposition the app as a camera, which begs the question
The coming wave of digital de-specialization.
The coming wave of digital de-specialization.
People often ask “what is the best programming language” to the reply “depends on what you’re doing” – an answer which is paradoxically as true as it is unhelpful.
Your uncle will probably never stop posting about his crazy conspiracy theories, but at least now you can rest assured that you won’t be bombarded with sponsored content from illegitimate advertisers.
Whether consumers like it or not, the six second commercial format is here to stay.
There’s a lot of keyboard shortcuts available to a Mac user. As a primarily Windows user, I’ve found a few shortcuts that are extremely helpful as a programmer and may be useful to you too.
When you think of the word “loop,” different definitions might come to mind. You might think of a simple circle, or a rope that’s made into a circle. Maybe it’s a pattern you make while driving, or something else entirely.
The Alipes team structure and way of working is the most important aspect of how we deliver great solutions to clients. We thrive, believe, and deliver in team. Our norms are about outspoken creativity, inherent curiosity, and effective listening across departments.
Boston Strong represents different meanings for different people. Five years after the Boston Marathon Bombing, Alipes reflects on what it means to us.
There’s an old expression about how good people staying silent is all it takes for evil to triumph. Burger King made a single video that captured the power of a modern distribution channel to spark mainstream conversation about bullying. It’s a corporation using the tools of an upstart movement to deliver a powerful message that staying silent is destructive.
We polled the majority of Alipians and asked them what their favorite social networks were, and why. Most results fell within the big four (Facebook, Twitter, Instagram, and LinkedIn) but the most interesting thing about the results were the reasons why folks preferred their favorite social network.
The first in a series of posts covering the Blockchain, key players, trends and how the technology can be applied to a variety of industries, including digital media and marketing.
Facebook is in trouble. As the social media platform deals with the fallout from the Cambridge Analytica scandal, #DeleteFacebook has gained steam, prompting many to reexamine the role that social media plays in their lives. But what does this mean for brands?
Anyone can learn how to code, but often people go about it the wrong way. As an accomplished web developer, here are my suggestions on the best ways to learn how to code.
Limitation of the design systems of yesterday gave rise to the internet technologies of today.
If you’re a Resistant Prisoner like me, but you see the value of networking, rest assured that you’re not the only one. In fact, you’re already taking steps toward improving, just by reading this.
Communication is key, and software development is no exception. Anyone who has worked with developers knows how tricky communication can be, whether they are talking about bugs, new features or even layout.
The best digital advertising remembers who the audience is.
Advertising is an unavoidable part of life for most people. It’s been with us since we were born, surrounding us on TV, magazines, and billboards—burrowing into our memories. Speaking as an American thirty-something who remembers a time before the internet, ads have always been around.
We believe our work is the hero of our story—and we’re honored to have captured two Davey Awards, awards named for the legendary hero of small stature and big thinking.
There’s millions of Internet memes, but only the best make it viral. Learn how the concept of natural selection comes into play in the world of memes.
Alipes, the boutique agency reinventing digital for clients large and small, announced today that it has inked new client relationships and established a presence in Chicago.
It’s a random Tuesday and you have a new business idea. It’s just that, an idea. It needs to be fleshed out, nurtured, developed, but it’s a place to start and you are getting excited about the possibilities. Where do you go next? To friends and family for advice? To your business mentor for a brainstorm? What if the next step is even easier, what if you need to look no further than your current employer?
Over the horizon, there is a significant change coming to your web browsing experience. A change that, once it’s pervasive, will seem necessary.
Influencing the people right next to you may be even harder than trying to capture the attention of someone with 500,000 followers. Here’s why.
There are so many solutions that developers accumulate over their careers. Each one of these solutions can be abstracted and potentially applied to a number of situations. The more solutions a developer has come across, the more solutions they have available to them when they encounter a particularly tough problem.
Check out 37 of the best podcasts to help you become a smarter and more informed digital marketer.
The Boston Marathon has become one of my favorite things about living in Boston since I moved here from New York almost five years ago. Never before have I experienced the energy, emotion, and overwhelming feeling of community as I do every year on Patriot’s Day. There aren’t words to describe the inspiration that rushes over me as I join the other half a million spectators to watch and cheer for the racers of all ages and experience levels heading down Boylston Street towards the finish line.
The spirit of the day is so strong, that even the horrific events of the Boston Marathon Bombing during the 117th Boston Marathon on April 15, 2013 couldn’t stop the runners from running and crowds from cheering each year since. In fact, I believe it made the runners run faster and the crowds cheer louder. While I was not living in Boston at the time, I, like many others in the country, remember exactly where I was and what I was doing when I learned of the news. Since then, the phrase “Boston Strong” has come to represent different meanings for different people. As a Boston-based company, the feeling of Boston Strong runs through all of us at Alipes, from Maryland to Boston to Chicago.
As we approach the five year anniversary of the Boston Marathon Bombing, we’re reflecting on what Boston Strong means to us at Alipes. Read just a few thoughts from my colleagues below.
Brendan Butts, Senior Technical Lead: “‘Boston Strong’ means resilience and unity in the face of adversity.”
Meghan Gardner, Senior Vice President, Strategy: “Boston Strong is the power of collaborative resilience over individual success or failure. In the weeks that followed the bombings, @V2Comms, the PR agency I was with at the time, joined numerous other agencies in Boston PRoud, an initiative that raised awareness and money for the victims and first responders. I was inspired by the way these agencies—usually fierce competitors for clients and for media attention—came together to support a cause that was bigger than any one of us, and hit so close to home.”
Keith Koslowsky, Senior Information Security Officer: “Boston Strong: Meb, an American (naturalized), wins the Boston Marathon the year after the bombing. That meant a lot to me and also the running community.”
Nathan Lamont, Technology Director: “In 2013, I was working for another agency. The day after the bombings, one of our designers came up with a ‘One Heart Boston’ graphic that was his personal reaction and the design became a phenomenon on social media. Everyone in the agency, and some partners, got together to print and sell t-shirts, bags, and stickers to raise money for the the One Fund. After many hours of hand-addressing and mailing countless orders, we had raised $31,000 for the fund. The nature of that response, captured so well by the graphic, is what ‘Boston Strong’ will always mean to me.”
Nasreen Salem, Assistant Digital Account Executive: “Alipes encompasses the idea that Boston is a brotherhood. The no man gets left behind attitude shines brighter the busier things get.”
Does “Boston Strong” hold special meaning to you? Tell us on Twitter and mention @alipes. Good luck to all of the 2018 Boston Marathon runners from all of us at Alipes!