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How to Go Off the Grid for Two Weeks. For Real.

In modern agency life, it seems impossible to take a vacation without taking work with you, but it can be done. Here’s how I did it.

Meghan Gardner

Flexbox

As a back-end developer, it can be hard to style a web page. CSS is not very intuitive and around every corner there’s a “gotcha.” Flexbox is a fairly new CSS technology that once mastered, can be much easier to use.

Dan Sudenfield

How to (Successfully) Lead Your First Tech Meetup

There are a number of reasons you might want to start a technology meetup. In order to narrow the focus a bit, we’re going to approach this from the standpoint that you work for (or run) a company that is interested in the idea of hosting a meetup.

Brendan Butts

How Do You Fix a $75,000 Mistake?

As a new marketing manager for a practice group within a consulting firm, I had a lot to learn. And a few of those things, I had to learn the hard way, like making an error that cost the company many tens of thousands of dollars.

Meghan Gardner

Reimagined At Work

When done right, something reimagined is almost magical. It’s not just about integrating a product with another one or allowing for internet connectivity, it’s about taking an existing solution and changing the experience that individuals have, ultimately creating a new kind of experience.

Torrey Fazen

Snapchat

Snapchat launched its first ever TV ad campaign to reposition the app as a camera, which begs the question

Kayla King

The Digital Agency is Dead. Long Live the Digital Agency.

The coming wave of digital de-specialization.

Colin Alsheimer

Tomorrow Comes Today

The coming wave of digital de-specialization.

Dan Zarzycki

Your Next Programming Language (Part 1 of 2)

People often ask “what is the best programming language” to the reply “depends on what you’re doing” – an answer which is paradoxically as true as it is unhelpful.

Ryan Taylor

Making Social Media Politics Great Again

Your uncle will probably never stop posting about his crazy conspiracy theories, but at least now you can rest assured that you won’t be bombarded with sponsored content from illegitimate advertisers.

Nasreen Salem

Six Seconds to Advertise

Whether consumers like it or not, the six second commercial format is here to stay.

Dustin McCormick

Useful Mac Keyboard Shortcuts for a Windows User

There’s a lot of keyboard shortcuts available to a Mac user. As a primarily Windows user, I’ve found a few shortcuts that are extremely helpful as a programmer and may be useful to you too.

Sonya Chen

Animation Trends

When you think of the word “loop,” different definitions might come to mind. You might think of a simple circle, or a rope that’s made into a circle. Maybe it’s a pattern you make while driving, or something else entirely.

Michael Callahan

Stumbling Upon a Twitter Vulnerability

Reading privacy policies on websites and other legal documents are important. I have read Twitter’s privacy policy before but I wanted to make sure nothing had changed. GDPR was coming and seeing how they structured their page and spelled out the details seemed interesting. Starting on help.twitter.com, I went right to the footer. Mouse over the Privacy link and NO click. It looked funny.

Keith Koslowsky

The Alipes Team Vibe

The Alipes team structure and way of working is the most important aspect of how we deliver great solutions to clients. We thrive, believe, and deliver in team. Our norms are about outspoken creativity, inherent curiosity, and effective listening across departments.

Torrey Fazen

From Maryland to Chicago, Alipes is Boston Strong

Boston Strong represents different meanings for different people. Five years after the Boston Marathon Bombing, Alipes reflects on what it means to us.

Kayla King

None of Their Business

There’s an old expression about how good people staying silent is all it takes for evil to triumph. Burger King made a single video that captured the power of a modern distribution channel to spark mainstream conversation about bullying. It’s a corporation using the tools of an upstart movement to deliver a powerful message that staying silent is destructive.

Meghan Gardner

Alipes Opinions

We polled the majority of Alipians and asked them what their favorite social networks were, and why. Most results fell within the big four (Facebook, Twitter, Instagram, and LinkedIn) but the most interesting thing about the results were the reasons why folks preferred their favorite social network.

Brendan Butts

Blockchain 101

The first in a series of posts covering the Blockchain, key players, trends and how the technology can be applied to a variety of industries, including digital media and marketing.

Colin Alsheimer

#DeleteFacebook – Why it Matters for Brands

Facebook is in trouble. As the social media platform deals with the fallout from the Cambridge Analytica scandal, #DeleteFacebook has gained steam, prompting many to reexamine the role that social media plays in their lives. But what does this mean for brands?

Colin Alsheimer

Don’t Wait, Learn How to Code Now

Anyone can learn how to code, but often people go about it the wrong way. As an accomplished web developer, here are my suggestions on the best ways to learn how to code.

Dan Sudenfield

Limitations Can Drive Innovations

Limitation of the design systems of yesterday gave rise to the internet technologies of today.

Jason Tennis

Networking

If you’re a Resistant Prisoner like me, but you see the value of networking, rest assured that you’re not the only one. In fact, you’re already taking steps toward improving, just by reading this.

Sonya Chen

A Trick to Clearly Communicate with Developers and in Teams

Communication is key, and software development is no exception. Anyone who has worked with developers knows how tricky communication can be, whether they are talking about bugs, new features or even layout.

Ryan Taylor

Audience Centric Advertising

The best digital advertising remembers who the audience is.

Michael Callahan

One Less App

However, how do you know if program that you just put on your computer is safe? It may be sending information about you out to an unsafe location. The developer may tell you they are collecting this information in their privacy policy. Although, I’m willing to bet you haven’t actually read the privacy policy. Go ahead, admit it.

Keith Koslowsky

When Brands Sell Culture

Advertising is an unavoidable part of life for most people. It’s been with us since we were born, surrounding us on TV, magazines, and billboards—burrowing into our memories. Speaking as an American thirty-something who remembers a time before the internet, ads have always been around.

Dustin McCormick

We’re Honored to be Honored

We believe our work is the hero of our story—and we’re honored to have captured two Davey Awards, awards named for the legendary hero of small stature and big thinking.

Meghan Gardner

Internet Memes

There’s millions of Internet memes, but only the best make it viral. Learn how the concept of natural selection comes into play in the world of memes.

Kayla King

Glad to Meet You

Alipes, the boutique agency reinventing digital for clients large and small, announced today that it has inked new client relationships and established a presence in Chicago.

Meghan Gardner

Pitching Your Employer, Include the Doodles

It’s a random Tuesday and you have a new business idea. It’s just that, an idea. It needs to be fleshed out, nurtured, developed, but it’s a place to start and you are getting excited about the possibilities. Where do you go next? To friends and family for advice? To your business mentor for a brainstorm? What if the next step is even easier, what if you need to look no further than your current employer?

Torrey Fazen

A Coming Change in Traditional Websites

Over the horizon, there is a significant change coming to your web browsing experience. A change that, once it’s pervasive, will seem necessary.

Nathan Lamont

How Not to Make Friends and Influence People

Influencing the people right next to you may be even harder than trying to capture the attention of someone with 500,000 followers. Here’s why.

Meghan Gardner

Developing as a Developer

There are so many solutions that developers accumulate over their careers. Each one of these solutions can be abstracted and potentially applied to a number of situations. The more solutions a developer has come across, the more solutions they have available to them when they encounter a particularly tough problem.

Brendan Butts

Now Hear This

Check out 37 of the best podcasts to help you become a smarter and more informed digital marketer.

Colin Alsheimer

#DeleteFacebook – Why it Matters for Brands

Facebook is in trouble.

While Facebook is certainly no stranger to controversy, this time feels different. As the stalwart social media platform continues to deal with the fallout from the Cambridge Analytica scandal, the hashtag, #DeleteFacebook has gained steam, prompting many to reexamine the role that social media plays in their lives (this author included––last week I deleted the Facebook app from my phone).

But what does this mean for brands?

The simple answer is that the short-term implications for most brands are likely to be minimal (deleting Facebook is a more difficult proposition than it may seem given that many use their profile to log into other services and websites, as well as a repository for photos and life events that are either difficult or impossible to back up elsewhere).

Long-term, however, this is a trend that bears monitoring. Despite weathering many smaller scandals throughout its history, this is probably the first occasion that scandal has resulted in wholesale (and public) behavior change.

Which is why, in many ways, it feels time to reexamine the role Facebook plays not only in our personal lives but in our marketing efforts as well.

As I was getting started in the social space roughly ten years ago, the predominant questions my clients had were often ones of resource investment and strategic prioritization––how much should social media channels be in the mix? Should the priority be building audiences for owned assets or in establishing new outposts on third-party platforms? Which platforms did the brand belong on? How should social channels be staffed? How should they be measured?

At the time, the general consensus was to invest mostly in owned assets because the third-party platforms were unknown and often times unreliable (#FailWhale), and owned assets offered security, value to the enterprise, measurability and were fully integrated with other business systems and tools. Over the last few years, as the social platforms grew and developed highly sophisticated advertising programs, it felt that the pendulum had swung in the other direction and that brands were increasingly putting more emphasis on their social media outposts than their own properties.

In light of #DeleteFacebook, ongoing data security/privacy issues, and concerns with the negative health impacts of social media participation, we think it might be time to come full circle and revisit the same questions we asked a decade ago, only through a slightly different lens.

How much of the customer relationship does the brand want to own, and how much do they want to outsource to third-party platforms like Facebook and Twitter?

We're not advocating that brands give up on social media at this juncture (though Tesla, SpaceX, and Mozilla have given up on Facebook). There will likely always be a role for brands to play on social media; at least as long as the audiences are there and we can reach them effectively. But, it's probably time to take a hard look at the role that social media plays in the marketing mix and perhaps reprioritize brand owned assets like blogs, forums, corporate sites and other self-hosted community platforms.

In this scenario, the primary relationship with the customer (including data collection) takes place in environments the brand can fully control, and social media platforms become mechanisms for driving traffic to these assets, not as the self-functioning, semi-isolated and risk exposed customer islands that they are today.

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