We are so excited to announce that Alipes has been awarded the 2019 MarCom Gold Award for our recent integrated marketing campaign with the MBTA Perq Program.
The MarCom Awards "honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals." These awards are administered by the Association of Marketing and Communications Professionals (AMCP), and receive close to 6,000 entries every year. Out of these 6,000 entrants, only around 20% are named Gold Winners.
Alipes is thrilled that our team's efforts have received the "Marc of Excellence," with our Perq campaign officially being added to MarCom Winner's List, amongst the ranks of projects submitted by renowned communications firms around the world. The impactful results of our campaign truly solidified the MBTA Perq Program's place on this list.
Our MBTA Perq Program campaign transformed the MBTA's corporate pass program. The MBTA is the public transportation agency for Eastern Massachusetts, and its corporate pass program targeted businesses throughout the area. With a lack of awareness throughout the community for their pass program, the MBTA was struggling with adoption rates and market awareness. They came to Alipes with a goal: to show the value of their corporate pass program to both employers and employees alike, growing awareness of the program and ultimately converting these audiences into paid customers.
After an immersive research phase, Alipes got to work on a total rebrand of the pass program - establishing an entirely new brand identity under the name "Perq." We created sales collateral, marketing and creative assets, and developed both a landing page and a comprehensive new website for the program. In addition, we also enacted a full multi-channel, online and offline advertising campaign, including planning, outreach, execution, and optimization. The results of the Perq campaign were impressive - the campaign achieved 26.6M impressions and 117.5K site visits by 104K users, resulting in several hundred new corporate signups in its first year alone.
Colin Alsheimer, our VP of Strategy who oversaw the Perq campaign, said of the project, "I'm really proud of the work our team did. It was one of those purely cross-functional efforts that the Alipes team really excels at. Thanks to the MBTA client team, we were able to start this work with an extensive research and discovery phase that informed our overall strategy and execution. It's fun to see our work out in MBTA stations or the occasional rider flashing a green Perq card. I'm happy, but not surprised, to see this project getting recognition from industry peers."
To learn more about our Perq campaign, make sure to check out our case study on the project, as well as our feature on the MarCom Winner's List!