MBTA’s Corporate Pass Program | Work

Elevating the MBTA Corporate Pass Program

Brand Identity//Content Strategy//Web Development//Paid Media

Perq pass cards against a green background

Perq ad at a bus shelter, which reads "Time is money. Save both. Get your Perq."

Perq ad on a drink coaster, which reads "Time is money. Save both. Get your Perq."

The largest transit system in Massachusetts, the MBTA, sought to elevate its corporate pass program as a key benefit for local business and workers.

Request

Elevate the MBTA’s Corporate Pass Program.

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Approach

A comprehensive marketing and sales plan.

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Solution

A new card, website, and identity got it all back on track.

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Results:

We received this unsolicited feedback from our client: “Happy to report that we’ve seen a huge spike in new applications and in turn newly-enrolled customers in response to the campaign.” Quantitatively, the Perq campaign produced 250 new corporate enrollments within the first year of launch!

250
new corporate enrollments in the first year

30
unique pieces of creative collateral

1
sleek new MBTA smart card to carry around

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