Advertising//Branding//Digital Marketing//Campaign Design
We created integrated awareness campaigns supporting rider adoption during a pilot program of new early-morning services, late-night bus services and a new bus-rapid-transit line (SL3). Our messaging strategies and multi-lingual assets supported all three campaigns and rolled out across MBTA stops and stations in neighborhoods from Dorchester and Mattapan to East Boston and Revere. We also developed communications collateral, including FAQs and landing page copy. In addition, we developed and executed a paid media campaign that extended the impact of early morning messaging beyond the MBTA’s own digital and print assets.
engagement rate (benchmark 1.9%)