Business Roundtable | Work

Telling a story in an entirely new way

Web Development//Content Strategy//Brand Identity//Digital Marketing

A laptop showing the Business Roundtable website with a person’s hands on the keyboard

The front and back of a Business Roundtable business card

An audience watches an on-stage conversation during a Business Roundtable event

A hand holding a phone displaying a page of the Business Roundtable website

A membership-based organization whose members are the CEOs of the Fortune 200, Business Roundtable sought a new way to amplify its message and showcase its research to new and existing audiences.

Request

Changing the narrative.

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Approach

The art of the “possible.”

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Solution

From a new brand to a new platform.

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Results:

The new brand was endorsed and integrated into their existing video and print materials.

Alipes built and launched the website to a large increase in traffic and other qualitative web metrics. Alipes continues to support Business Roundtable as new policy perspectives and changes to the site are requested.

95%
increase in unique web traffic in the first year

6M
user actions as part of tax campaign

13
different policy perspective areas with their own look and feel

Work

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