Digital Marketing Associate

We are seeking a highly motivated Digital Marketing Associate to support our Strategy team, reporting to the Director of Digital Media. A successful candidate will be responsible for managing and executing social media campaigns across various platforms, writing SEM and social media content and blog posts, and contributing to establishing the overall strategic direction of our clients.

Responsibilities:

Strategy and Content Development

• Set up social media campaigns across multiple platforms including but not limited to  Facebook, Instagram, Twitter, YouTube, and LinkedIn
• Serve as a copywriter, responsible for developing SEM and social media content, and blog posts
• Participate, along with other agency team, in establishing client strategic direction
• Conduct various kinds of research including client research, competitive research, and social media trend analyses
• Stay up-to-date with social media trends, algorithm changes, and best practices

Media Strategy and Implementation

• Set up social media campaigns across multiple platforms including but not limited to  Facebook, Instagram, Twitter, YouTube, and LinkedIn
• Manage SEM platforms such as Google and Bing, including maintaining budgets, pacing, and performance
• Implement tagging and tracking to monitor and optimize campaign performance
• Monitor budgets and pacing to ensure efficient use of resources
• Analyze campaign performance and provide recommendations for optimization
• Maintain a thorough understanding of Google and Meta advertising products
• Achieve and maintain Google and Meta certifications

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field
• 1+ years of experience in social media and/or SEM marketing
• 1+ years of strategic planning experience
• 1+ years of experience creating SEM and social media content
• Experience with campaign set-up and management across various social media platforms
• Demonstrated ability to manage multiple social media campaigns simultaneously
• Knowledge of tagging, budget monitoring and pacing, ad unit trafficking, and social media reporting
• Demonstrated experience developing SEM and social media content, including blog posts
• Google and Meta certified
• Strong communication, organization and analytic skills
• Ability to work both independently and as part of a team in a fast-paced environment

About Alipes:

Alipes is a full-service digital solutions agency with a passion for all things digital, an insatiable curiosity for what’s possible, and a knack for finding the humor.

We’re helping clients from Fortune 500 corporations to local nonprofits use digital communications to move audiences to action—from websites, landing pages, and interactives to content strategy, social media, and advertising.

We do this by combining strategy, creative, and technology teams that think independently but work collaboratively.

We think big-picture and work in sprints. And then we test, measure, optimize, and never, ever, ever, stop pursuing excellence.